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India vs Pakistan match's ad rates for just 10 seconds will shock youIndia-Pakistan Ad Rates: The commercial stakes for the India-Pakistan T20 World Cup match on February 15, 2026, have reached a "historic pe...- TV ad volumes dip in 2025 as streaming services gain, RMG ban takes effectTV ad spending dropped in 2025. A ban on real money gaming and budget cuts by major sectors caused this decline. Many advertisers moved to ...
- Asia Cup: Sony sets top ad rates for India-Pakistan clashSony Pictures Networks India (SPNI) has set ad rates for the Asia Cup, with the India-Pakistan match commanding ₹14-16 lakh per 10-second s...
- Ad rates for Champions Trophy final surge with India's entryJioStar seeks up to Rs 35 lakh per 10-second ad spot on TV for the ICC Champions Trophy final, bolstered by India's success. The India vs P...
- JioStar courts advertisers for ICC Champions Trophy amid ad market slowdownJioStar is negotiating TV and digital ad sales for the ICC Champions Trophy while the advertising market remains cautious. Despite high ad ...
- Jio Star targets Rs 6,000 crore from Champions Trophy, IPLJio Star is targeting ₹6,000 crore in ad revenue from the ICC Champions Trophy and IPL 2025. They expect ₹1,500 crore from the Champions Tr...
- Olympics 2024: Viacom18 marks same ad rates for mobile, TVViacom18 sets mobile ad rates equal to TV for Paris Olympics 2024, priced at Rs 1,40,000 per 10 seconds. Free streaming on JioCinema, with ...
- India in T20 World Cup final, Disney Star hikes ad ratesStar Sports is the official TV broadcast partner of the tournament. Prior to the tournament, the broadcaster had quoted spot buy rates of ₹...
- Disney+ Hotstar eyes 450 million viewers from free streaming of T20 WC"Disney+ Hotstar will stream the T20 World Cup for free on mobile, having achieved tremendous success with the 50-over WC in 2023," said a ...
- IPL rights: Will consolidation rain sixes for broadcasters, or will it hit advertising run rate?Broadcasting rights for the IPL, which are among the most lucrative in the country, are set to get consolidated from next year. Will this c...
- Disney Star reworks ad rates for T20 World CupOn TV, the broadcaster is seeking ad rates of over Rs 6.2 lakh per 10-second spot from sponsors and Rs 6.4 lakh per 10-second spot from spo...
- Disney Star, Viacom18 set to battle it out for IPL ad dollars amid merger talksDisney Star and Viacom18 are preparing for an intense battle over ad revenue in IPL 2024, despite ongoing merger talks between their parent...
- Sponsors line up for World Cup at Disney StarThe company has engaged PhonePe, Mahindra, Coca-Cola (Charged), HUL (Glow and Lovely), IndusInd Bank, Mondelez and Jindal Panther as broadc...
- Disney Star curates flexible ad packages for Asia Cup and ICC World Cup while it chases unprecedented reachDisney Star is set to attract advertisers to its flexible sponsorship packages for the Asia Cup and ICC Cricket World Cup, which the Indian...
- Disney Star seeks premium rates from advertisers for ICC CWC, Asia CupStar Sports is asking for Rs 120 crore for co-presenting sponsorship and Rs 90 crore for associate sponsorship opportunities for the World ...
- Connected TV ecosystem gets big boost from free IPL streaming"We are seeing an uptick in the reach of connected TVs this year. At the end of five weeks, CTVs will have over twice the reach of HDTVs. W...
- IPL mania drives connected TV ad spots up by 20%CTV ad spots have demonstrated a consistent growth trend, increasing from 78 spots (average ad spots per match) in week 1 to 94 spots (per ...
- Viacom18 signs up thirteen streaming sponsors for IPLApart from sponsors, the company has also roped in multiple spot buyers. Viacom18 is expecting close to over 500 brands to advertise during...
- Viacom18 aiming for ad revenues worth Rs 3700 crore from IPL 2023The Reliance Industries-supported media company is engaged in a fierce competition with Disney Star, owned by Walt Disney, for garnering th...
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