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CMOS
New CEO Factory: The ‘Ardhanarishwar’ CMO donning multiple hats has a direct path to the corner officeHistorically, marketing leaders have often ascended to CEO roles due to their P&L exposure. While technology has evolved from basic calcula...10 May, 2026, 08.32 PM IST- TSMC, Sony Semiconductor Solutions to establish image sensor joint venture in KumamotoTaiwan Semiconductor Manufacturing and Sony Semiconductor Solutions are joining forces. They will establish a joint venture in Kumamoto, Ja...09 May, 2026, 05.03 PM IST
- Fractional CMOs: The part-time pros helping startups build big brands without full-time hiresIndian startups are increasingly hiring fractional CMOs to navigate complex marketing landscapes without the commitment of a full-time exec...20 Aug, 2025, 02.54 PM IST
- Indian CMOs under pressure to deliver profitability amid AI, talent and data challenges: IBM studyA recent IBM study reveals that Chief Marketing Officers in India face increasing pressure. They must deliver profitability and revenue gro...09 Jul, 2025, 02.39 PM IST
- LG Saxena approves promotion of 295 CMOs in Delhi government hospitalsDelhi Lieutenant Governor approved promotions for 295 Chief Medical Officers. The promotions were long pending. The promotions are part of ...20 Nov, 2024, 05.29 PM IST
- Chief marketing officer: Be the next to noneIn today's swiftly changing business landscape, the demand for highly skilled professionals in Chief Marketing Officer (CMO) roles has neve...18 Oct, 2023, 01.44 PM IST
- Social Media and Influencer Marketing for CMOs: Maximizing Brand Reach and EngagementSocial media and influencer marketing have transformed the way brands connect with their audiences. Chief Marketing Officers (CMOs) play a ...07 Sep, 2023, 11.07 PM IST
- Harnessing Analytics for Informed Decisions: A Guide for CMOsThe role of Chief Marketing Officers (CMOs) has evolved in the data-driven business landscape, where they can leverage analytics to make in...07 Sep, 2023, 10.39 PM IST
- Content Marketing Mastery for CMOs: Engaging Audiences Through Powerful ContentContent marketing has become a crucial aspect of marketing, driving engagement, brand loyalty, and business growth. This article explores t...07 Sep, 2023, 10.16 PM IST
- Innovative Customer Experience: How CMOs can elevate CX with Technology and InsightsCustomer experience (CX) has become a crucial factor for business success in today's rapidly evolving landscape. Chief Marketing Officers (...07 Sep, 2023, 05.05 PM IST
- The art and science of a CMO role in 202390% of the CMOs are increasing communications about brand purpose and values. This seems critical given the constant barrage of content fro...23 Mar, 2023, 11.53 AM IST
- Amid fresh Covid scare, Uttar Pradesh issues alert on new variantDeputy Chief Minister Brajesh Pathak, who also holds the health portfolio, sent instructions to all Chief Medical Officers (CMOs) of the st...21 Dec, 2022, 06.18 PM IST
- Over 50% of marketers set to increase influencer marketing spends in 2021As pere a latest report from ClanConnect.ai, the Indian AI-driven influencer marketing platform, 78% of marketing leaders leveraged influen...15 Apr, 2021, 08.06 PM IST
- One-third of Indian CMOs expect V-shaped recovery of their industries, says report"They proactively leveraged technology to reach out to consumers online, engaged them with digital marketing — to encourage purchases via s...25 Dec, 2020, 10.00 PM IST
- India needs to budget for research fundingIndia must use the power of such avirtuous cycle — of research, spin-offs and wealth creation — to develop new domains and technologies tha...01 Feb, 2017, 08.39 AM IST
- Of finance and marketingThe application of advanced analytics and plentiful data has allowed chief marketing officers (CMOs) to demonstrate the return on investmen...23 Dec, 2013, 05.30 AM IST
- ET review: Nikon D3200The D3200 is Nikon's second entry-level DSLR and includes significant upgrades over its predecessor, the D3100.22 Aug, 2012, 07.20 AM IST
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