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CMO SURVEY FINDINGS
BCG sees wider AI execution gap in India as marketers prepare for agentic AIIndian marketers embrace artificial intelligence with high ambition and investment. However, many companies mistake experimentation for tru...- The bug stops here: Tips and tricks to help propel you ahead in the AI raceCEOs will soon be coders, not by learning to code, but by describing their needs in plain English. AI will then build the tools, transformi...
- New CEO Factory: The ‘Ardhanarishwar’ CMO donning multiple hats has a direct path to the corner officeHistorically, marketing leaders have often ascended to CEO roles due to their P&L exposure. While technology has evolved from basic calcula...
- AI is embedded in marketing but human creativity more valuable than ever: ReportDentsu Creative's 2025 Global CMO Report reveals that while AI is integral to marketing, human creativity and empathy are more critical tha...
- Indian CMOs under pressure to deliver profitability amid AI, talent and data challenges: IBM studyA recent IBM study reveals that Chief Marketing Officers in India face increasing pressure. They must deliver profitability and revenue gro...
- India’s ‘swipe-up’ generation set to swipe right on festive deals, driving sales this seasonBrands in India are gearing up to tap into the spending power of Gen Z this festive season, with expectations for a significant boost in co...
- Eastern Zonal Council meet: CM Nitish Kumar raises demand for increased quota, special status to Bihar"The CM urged the Centre to accord special status to Bihar in the meeting. Bihar has been raising the issue of Special status to the state ...
- Bihar issues notifications for raising quota for deprived castes from 50 to 65%"Provisions of the hiked quotas in state government jobs and educational institutions should be implemented in letter and spirit for the be...
- Assam govt to conduct socio-economic assessment of indigenous Muslim communitiesThe Assam government has announced its intention to carry out a comprehensive socio-economic survey of five indigenous Muslim communities w...
- A four-pronged strategy to succeed in the role of the chief marketing officerThe average tenure for a chief marketing officer (CMO) at Fortune 500 firms has dropped from 54 to 51 months from 2021 to 2022. Although B2...
- Coronasomnia? 2 years into Covid, A sleep crisis is unfolding in India"Sleep disturbances are getting very common post-Covid and clearly there is no universal approach to tackle it," said Dr Cijith Sreedhar, C...
- Marketing needs to lead with creativity, not technology
- 44 percent Indians struggling with 'information overload' amid pandemic, says new surveyThe pandemic also brought in a slew of new challenges including work from home, yet almost one third (30%) of respondents with an office jo...
- Pre-owned cars strike chord with customers as lockdown eases: CARS24As the COVID-19 restrictions ease, more customers are looking to buy pre-owned cars with average selling price going down as compared to th...
- Covid-19: How healthcare workers are paying a heavy price in this battleHealthcare workers are handling increased infection risk, paucity of protective gear, and even assault.
- Customer engagement key focus for 45% marketers in 2018: Times Internet-DMAasia reportSocial media marketing saw a 30% decline over the previous year as only 36% of surveyed marketers cited it as a strategy that worked well f...
- Indian men can give up sex for the InternetAround 45 per cent Indians spend over 6 hours on the Internet compared to 28 per cent globally.
- $37 billion of CMO opportunity for Indian technology industry: NASSCOM-SapientNitro reportAccording to the report, over 50% CMOs said that their spending on digital marketing and brand building will grow between 5 and 10% over th...
- Businesses must integrate tech infrastructure to keep up with the digitally savvy consumersChief marketing officers (CMOs) realise how crucial it is to partner with chief information officers (CIOs) to connect with the consumer.
- Senior executives head for exit at Hindustan UnileverAt least eight senior and middle-level executives have quit Hindustan Unilever over the past two months after spending more than a decade. ...
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