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BRITANNIA MISLEADING ADVERTISEMENT
Zero maida: Britannia ordered to stop misleading ads saying its bread is '100% whole wheat' because atta made up only around 62% of the finished productCCPA has ordered Britannia Industries to withdraw advertisements claiming its bread is “100% Whole Wheat Bread”, finding the claim misleadi...- FMCG brands turn up the volume on ads as costs and scrutiny riseMultiple packaged goods companies are increasing their advertising expenditures to maintain consumer demand amid rising inflation. Nestle I...
- ‘Organic’ and ‘natural’? India’s $32 billion packaged food and beverage industry struggles with disclosuresThe packaged food industry should be more upfront about the ingredients they use to make products. It is a question of public health, say e...
- View: The very cheesy business of passing off doosri cheez as asli cheese by brandsThe McDonald's outlet in Maharashtra used cheap vegetable oil instead of cheese, leading to license cancellation. Some products contain onl...
- Go tough on junk food, consumer front urges governmentA coalition of consumer groups, along with public health advocates, lawyers, and doctors, has urged the Indian government to take action ag...
- Frank talks with consumers key amid fake news: Chief executives of foods companies"Those of us who choose to obfuscate, I don't think it's in the interest of either them or the consumer. You've to be as transparent as you...
- Britannia builds on appetite for healthy foods: Rajneet KohliPackaged foods companies must focus on nutrition and health to meet increasing consumer demands for healthier products, according to Rajnee...
- Amul, Britannia indulge in bitter battle over butterAmul claims others are selling oil in butter cookies; Britannia makes cholesterol jibe.
- How a handful of FMCG brands continue to dominate market spaceThere is a kind of devotion to these brands, something that makes them the undisputed market leaders in India.
- Does 'honest' communication help restore consumer faith in a brand?Why would McDonald’s want you to meet its suppliers or Coca-Cola talk openly about obesity? Will an instant noodles brand concede they are ...
- FMCG CEOs drop in to customer homes for product insights!In September 2008, when PepsiCo Inc chairperson and CEO Indra Nooyi announced that one of the priorities of its Indian arm was to launch a ...
- Advertisers' tall claims get short shriftComplan claiming to help children grow taller, Akshay Kumar doing impossible daredevilry to steal a bottle of Thums Up, Maggi 2-minute nood...
- Clean & Clear: Surrogate ads may face blackoutThe health ministry and the information and broadcasting ministry will review all such advertisements later this month.
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