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Psychology says people who always wear back and white may be sending a powerful message without saying a wordPsychology does not claim that everyone who prefers black-and-white clothing has the same personality traits. Human behavior is far too nua...- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- This world cup, brand it like BeckhamTonight marks the beginning of the football World Cup, turning into an exciting dual-screen experience. Fans will be buzzing on their smart...
- As flagship costs rise, realme is betting on battery life with the new P4R 5GSmartphone makers are rethinking priorities due to rising component costs. Realme is stepping back from flagship devices to focus on user n...
- Tourism and hotel sector stocks: Time for a correction in business? Are analysts getting it wrong? 15 stocks from the ecosystemThe Indian hotel and tourism ecosystem has benefitted from the post-Covid travel urge. Occupancies were high, room rates firm, supply is, i...
- PhonePe launches AI-powered SmartPages to help merchants go online in 10 minutesPhonePe has introduced SmartPages, an AI tool for merchants. This innovation allows businesses to build payment-ready webpages in under ten...
- EssilorLuxottica to start smart glasses production in Italy by early 2027EssilorLuxottica will begin manufacturing smart eyewear in Italy by early 2027. This move is part of a strategic initiative to position Ita...
- JioHotstar says Dhurandhar The Revenge drew 50 million viewers in opening weekendJioHotstar's action film Dhurandhar The Revenge saw an extraordinary launch. It attracted 50 million viewers in its opening weekend, markin...
- Xiaomi 17T review: Value smartphone done rightThe Xiaomi 17T strikes a balance between performance and camera capabilities, offering a well-rounded premium smartphone experience. While ...
- From gym tubs to kitchen staples: Protein becomes India’s new food trendIndia's food market is seeing a surge in protein-enriched products. These items are moving beyond fitness enthusiasts to everyday consumers...
- Zee appoints Tejkarran Singh Bajaj as Zee5 India business headZee Entertainment Enterprises Ltd (ZEEL) has appointed Tejkarran Singh Bajaj as Business Head for Zee5 India to bolster its digital busines...
- IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
- India sets standard pack sizes for cooking oils to help shoppers compare pricesIndia has ordered cooking oil makers and importers to use only nine standard pack sizes. This move aims to help shoppers easily compare pri...
- Micro-drama platform Bullet launches Trinetra AI—an AI filmmaking and content intelligence platform for micro dramasBullet, backed by Zee Entertainment Enterprises, has launched Trinetra AI, a platform that uses artificial intelligence for filmmaking and ...
- JioHotstar ropes in 50 brands for Dhurandhar The Revenge digital premiereJioHotstar is launching Dhurandhar The Revenge on June 4. Fifty brands, including eleven major sponsors, have partnered for the digital pre...
- OPPO partners with Instagram to back India's growing creator economyOPPO is partnering with Instagram to empower India's booming creator economy, launching the Oppo Lumo image program. This initiative offers...
- Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...
- Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...
- Strique unveils self-learning AI platform that optimises D2C growth, revenue and ROAS at Meta dayStrique has launched an autonomous performance marketing execution platform for D2C brands, addressing the gap between knowing what to chan...
- ‘The best decision I made looked like the worst one’: Ankur Warikoo on a bet that turned into croresEntrepreneur Ankur Warikoo shares how a risky decision to hire a content team in 2020, despite no current revenue, led to a business genera...
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