Brands are constantly looking for opportunities to build recall and connect with their customers. In doing so, they must take into consider...

The hand position that the actor-and-would-be politician is known for is often likened to "apana mudra", a yoga finger and palm posture.

While there is no understanding as of now with the BJP, the party expects Rajinikanth’s brand of spiritual politics will soften Tamil Nadu ...

Rai has faced a lot of trolling, online abuse and threats after he questioned PM Narendra Modi’s silence over the murder of journalist-acti...

World’s affluent remain cautious spenders even after amassing their billions. Here are 7 lessons from frugal habits of the rich.

Sources privy to the development told ET that the Uttar Pradesh Cabinet will shortly put an official stamp on the project.

Every decade has produced a new set of Thalaivas in the Indian market. They all started at the bottom and are now in the league of India’s ...

Piracy of films is damaging the business, but such leaks before the release are much more catastrophic as they kill the excitement of the f...

The parody account is turning into a Twitter marketer, testing notions of who or what can be a brand endorser.

Ajay Devgn and Sonam Kapoor make significant gains and climb into the top 10, while Ranveer Singh and Parineeti Chopra fall dramatically in...

The South Indian ‘Anna’ is on the march, and if recent television commercials are anything to go by, the Indian marketing industry is welco...

Accel Partners will make an early stage investment in Universal Collectabillia, a celebrity merchandise and brand extension firm jointly ow...

Rajnikant, the movie star who has never lent his name to any commercial activity so far, will do so for the first time with Anjana Reddy, p...

For every big south Indian brand that's pan-national, there are many that can't manage the crossover. How and when should South Indian bran...

Sun TV Network has appointed former Star India president Ajay Vidyasagar as chief operating officer.

You cannot switch on the TV without seeing Amitabh Bachchan.

It looks like a perfect marriage between retail and animation. Anil Ambani-owned Adlabs has entered into an agreement with kids apparel bra...