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BRAND KOHLI
Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...- Gen Z's love for cold coffee has brands chasing beverage boomIndia's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their o...
- Policybazaar founder warns of insurance squeeze; IT's buying spreeHappy Wednesday! Policybazaar’s Yashish Dahiya has warned that proposed commission caps could disrupt the insurance distribution industry. ...
- Nexus, Rainmatter invest Rs 225 crore in Agilitas SportsAgilitas Sports secured Rs 225 crore from Nexus Venture Partners and Rainmatter. This funding will fuel expansion in manufacturing, brands,...
- Eternal's District ramps up sports push, eyes acquisitionsEternal's District platform is expanding into India's booming sports market, moving beyond ticketing to venue bookings and brand partnershi...
- Anushka Sharma acquires minor stake in footwear and apparel brand Agilitas SportsFilm actor-producer Anushka Sharma has acquired a minor stake in Agilitas Sports, joining husband and cricketer Virat Kohli as an investor ...
- IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
- Inflation in driver’s seat likely to stall discretionary spendWhile consumer demand had started improving over the past four months after a prolonged slowdown, rising crude oil prices, supply disruptio...
- Volkswagen group eyeing 5% market share in India before turn of decade: SAVWIPL MD & CEOVolkswagen Group aims for a 5 percent market share in India by 2030. Alternative fuel technologies will be crucial for this growth. The com...
- Indian-origin teen who waited tables at 15 buys the entire restaurant chain 22 years later: Meet Amol KohliFrom earning $5 an hour at a Friendly’s restaurant to owning the entire chain, Indian-origin entrepreneur Amol Kohli’s journey is a remarka...
- Virat Kohli is most valued celebrity with brand value of $227.9 millionThe overall brand value of the top 25 Indian celebrities included in the latest study is estimated at $1.9 billion in 2023, an 18% jump fro...
- Virat Kohli renews bat sponsorship deal with MRF for over Rs 100 crore for 8 yearsThis comes close on the heels of Kohli signing a Rs.110-crore endorsement deal with sports lifestyle brand Puma for a similar period.
- Brand Kohli here to stay: Myntra lauds Virat for 'doing it' in style; Puma, Audi praise his legacyAnand Mahindra also posted a special tribute to the 'fierce' cricketer.
- Brands' innings with king Kohli likely to continueKohli fronts for close to 30 brands and his annual earnings from endorsements were estimated at Rs 178.77 crore in 2021. The labels include...
- Virat Kohli brand One8 forays into kids category with PumaDesigned by Kohli, the collection comprises a range of sneakers, tees, shorts, active pants and accessories.
- Virat Kohli's comments divide brands he endorsesOfficials at brands which Virat Kohli endorses had mixed reactions to his comments. Some said it was an emotional outburst while others exp...
- Uber ropes in Virat Kohli as brand ambassador in IndiaThis is for the first time that Uber has signed any brand ambassador across the Asia Pacific region.
- Virat Kohli not keen on endorsing Pepsi any more, may pick another healthier brandKohli has reservations about directly endorsing a cola, given the increasing health worries over sugary drinks, said an executive with know...
- Brand Kohli steadily on the rise since 2012, features for over 3 hours a day on TVIn 2016, Virat Kohli endorsed as many as 20 brands of 13 different companies, and these brands advertised for 1,190 hours across multiple T...
- With deals worth Rs 17 cr a year, Virat Kohli beats Dhoni and Sachin in endorsementsCaptain-in-the-making, whose exploits on the field, combined with his youth, good looks and never-say-die attitude, makes him a winner off ...
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