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BRAND INDIA STRATEGY
Indian electronics manufacturers forge more and more partnerships with companies from South Korea, Taiwan, JapanIndian electronics manufacturers are forging alliances with firms from South Korea, Taiwan and Japan, alongside exploring standalone initia...- Godrej Consumer expands pet care brand across south India, targets Rs 500 crore biz in three yearsGodrej Consumer Products is aggressively expanding its pet food brand, Ninja, aiming for a Rs 500 crore valuation within three years. After...
- At Sid's Farm, a quality-first approach sets the standard.Sid's Farm is strengthening consumer trust through rigorous daily quality checks and a parent-first approach to dairy production. The compa...
- AI hasn't changed marketing's role, only how it delivers: Publicis Sapient CMOArtificial intelligence is revolutionizing marketing, but core responsibilities like driving growth and building customer relationships rem...
- Over 10% of luxury home sales now come from NRIs across key global markets: Whiteland's Sudeep BhattIndia's luxury housing market is experiencing a structural transformation, attracting significant global capital, particularly from Non-Res...
- Embassy Developments to invest Rs 1,500 cr to build 3mn sq ft office space in Bengaluru: MD Aditya VirwaniEmbassy Developments is investing Rs 1,500 crore to build a 3 million sq ft office complex in Bengaluru, aiming to boost rental income from...
- Sarovar Hotels plans to double branded residences portfolioSarovar Hotels is poised to expand its footprint in the branded residences sector, intending to double its portfolio within a year. With 80...
- ITC charts growth through FMCG, digital farming and fresh foodsITC Ltd is aggressively pursuing a medium-term growth strategy, aiming to become India's top FMCG player by bolstering core brands and expl...
- Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...
- World MSME Day: Global uncertainty offers Indian MSMEs an opportunity to move up the textile value chain, say expertsAs the second-largest employment generator in the country, the textile sector’s contribution to the economy is crucial, with MSMEs forming ...
- Bajaj Auto to push premium motorcycles, turbocharge Chetak in FY27: ChairmanBajaj Auto is set to bolster its 125cc+ motorcycle range and accelerate the electric Chetak's growth in FY27. The company plans to boost ex...
- Waka Waka! Indian consumer giants seek to roar louder in AfricaIndian consumer firms are significantly boosting investments in Africa, shifting from market entry to large-scale operations. Driven by a y...
- Global, then local: How Vahdam India is aiming to scale revenues of Rs 500 cr by next yearFor Vahdam India, going global first was a deliberate move to capture a larger chunk of the pie by catering to a more evolved market, says ...
- United Spirits set to cut 100 jobs to curb costs, streamline operationsUnited Spirits is cutting around 100 jobs in India as part of parent Diageo's global cost-saving drive. This significant workforce reductio...
- Noel exiting Trent: The quiet Tata who built a loud success storyNoel Tata reportedly told shareholders at Trent's annual general meeting that it would be his last as chairman, signalling the close of a t...
- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
- Centre brings together states, industry for $100 billion textile exports goalIndia aims to double its textile and apparel exports to $100 billion by 2030, with a nationwide exercise and summit focusing on strategies ...
- Honasa Consumer to acquire majority stake in Fluence Pharma at Rs 135-crore valuationHonasa Consumer has secured a majority stake in Mumbai's hair therapy brand Fluence Pharma for Rs 135 crore. This move marks the company's ...
- Raymond Lifestyle looking to capture UK fashion market via FTA: Chairman Gautam Hari SinghaniaRaymond is gearing up for a significant global expansion, with Executive Chairman Gautam Hari Singhania highlighting the UK-India Free Trad...
- Jyothy Labs to expand Exo into broader dishwash franchise after Henkel brands exit portfolioJyothy Labs is strategically expanding its Exo dishwash brand into a comprehensive franchise following Henkel's exit from Pril and Fa licen...
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