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BOYCOTTHUL
FMCG distributors to boycott HUL products in Maharashtra, starting with Taj Mahal TeaHUL, which owns brands such as -- Lux, Lifebuoy, Surf Excel, Rin, Pond's and Dove, has reduced the fixed margin by 60 basis points and incr...- Can #Boycott be good for business and brands?With the right premeditation, brands can wield backlash as a powerful tool to gain both exposure and support.
- How Microsoft Excel has become 'victim’ of row over Surf Excel’s Holi adThe Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itse...
- From HUL to Snapdeal, when social media made brands rethink their actionsHUL's Kumbh Mela ad and tweet didn't go down well with Twitterati.
- Brooke Bond’s Kumbh Mela ad creates twitter storm in a teacup‘Boycott HUL’ calls on social media to protest ad that shows man abandoning elderly father at Kumbh.
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