Searched for
BOVONTO
Campa, Lahori Zeera steal Coca-Cola, PepsiCo's thunder as market shiftsNewer soft drink brands, Campa and Lahori Zeera, are making a strong impact on the Indian market. They have doubled their combined market s...- Indian soft drink industry to rebound next year with 10% growth despite weather disruptions: ReportIndia's soft drink industry is poised for a resurgence, expecting over 10% growth next year after weather-related setbacks. The carbonated ...
- Pepsi & Coca-Cola exploring launching budget-friendly drinks as Reliance’s Campa gains ground in regional marketsPepsiCo and Coca-Cola are considering cheaper soft drinks for regional markets to counter Reliance Consumer Products' Campa. Campa's aggres...
- Local FMCG players take the fight to big companiesRajkot-based snacking firm Balaji Wafers, which has been aggressively wooed by PepsiCo's Indra Nooyi and other large snacks giants, is sett...
- Reliance set to take Campa Cola portfolio nationwide in 3 weeksRCPL recently launched a zero sugar variant of Campa at ₹20 for a can of 200 ml, continuing its disruptive pricing strategy, and plans to e...
- Reliance forming a new camp for pushing Campa ColaReliance had held discussions to acquire a majority stake in Kali Aerated Water Works before it bought Campa in August last year. Bovonto i...
- FMCG executives in demand as biggies jostle for talentIn the last four months, the FMCG arm of Reliance Retail Ventures has announced entries into soft drinks with the Campa and Sosyo Hajoori b...
- Reliance's Campa Cola may start off a price war this summerThis is the first time Coca-Cola and PepsiCo are being challenged in India - a market they have dominated since the early 1990s.
- Locked out of distribution networks, regional brands may find it hard to regain groundIndustry executives said companies with deeper distribution networks, extensive supply chains and broader retail outreach have been able to...
- How regional soft drinks makers are making a mark in a market dominated by MNCsThe name Sosyo is unlikely to ring a bell unless you have been to Gujarat, the home turf of the 93-year-old brand. Manufactured by the Sura...
- Coca-Cola eyes better connect, to brand in local languagesCoca-Cola India president T Krishnakumar said Bengal is the first state where the entire portfolio and marketing initiatives of Coca-Cola b...
- Regional drink brands grow at twice the rate of Pepsi, Coca-ColaBovonto, Jayanti Cola, Sosyo, Runner and Kashmira now have the last say in non-alcoholic beverages market.
- PepsiCo’s slice to also have a fizzy avatarIndustry insiders said the latest PepsiCo move is a response to the increasing threat that cola majors Coca-Cola and PepsiCo face from low-...
- Global consumer goods companies push for localisation to fight domestic competition“There are many Indias in India. Each of them needs to be served differently,” Nestle India chairman Suresh Narayanan said.
- PepsiCo using regional language labelling to attract local consumersThe US cola and snacks maker is using Hindi, Punjabi, Marathi, Gujarati, Bengali, Tamil, Malayalam and Telugu on Pepsi bottles and cans.
- Festive season: 6,916 regional brands advertise aggressively in H1 and the number may riseThere was a 7% increase in regional advertisers in 2016. There were 12,027 regional advertisers in 2016 compared with 11,278 in 2015.
- Coca-Cola to launch new range of aerated drinks 35-40% cheaper than Coke or SpriteTargeted at the bottom segment of the market to compete with local brands, the beverages will be among the cheapest for Coca-Cola across ma...
- Coca-Cola and PepsiCo set up teams to track smaller regional brands that are stealing market shareFor the first time, the cola multinationals are setting up specialised groups to track these B-brands, which are stealing market share from...
- Chennai goli soda loses fizz to Cola on high bottle costThe bottles cost more than that of rival soft drinks, take more time to clean and transporting them is quite a pain.
- Tamil Nadu-based maker of Bovonto grape drink plans to expand into southern statesKali Aerated Water Works, a Tamil Nadu-based softdrinks maker is finally looking to establish its presence outside its home state.
Load More
