The company said it will "start construction of the Thane facility in December, and the site is expected to be fully operational by mid-201...

The change in name of Cadbury is in line with the gradual changeover of the name of all subsidiaries of Mondelez International globally, th...

Mondelez International plans to replicate campaigns similar to Cadbury Dairy Milk’s Twitter campaign during the IPL last year in other mark...

Cadbury India said it has roped in actors Ranbir Kapoor and Karthi as brand ambassadors for its biscuit brand 'Oreo' in the country.

Nestle will soon launch its premium chocolate brand Alpino in India to take on Italian brand Ferrero Rocher and Cadbury’s Toblerone in the ...

The ‘Kuch meetha ho jaye’ campaign is also benefiting local mithaiwallahs as Indian consumers don’t necessarily associate sweet with chocol...

Clearly, the challenge for Ventatesan is not so much to maintain Cadbury's dominant share but more expand the chocolate pie.

The emerging Indian shopper is posing a huge challenge to the marketers. Brands are grappling on how best to reach this emerging.

Batman is back in town, and this time around as 'The Dark Knight Rises,' a bevy of brands from luxury cars to laptops is hitching a ride on...

Chocolate consumption in India has nearly trebled since 2005, which is the reason why leading chocolate companies are investing in bringing...

Cadbury India has partnered with Warner Bros to launch a new campaign around its upcoming big release, The Dark Knight Rises (TDKR).

Facebook issues 'promotion guidelines' which every brand must follow while publishing offers and contests on their fan pages.

Facebook has taken down the official India pages of French Connection UK & Cadbury's Bournville for violating codes governing hosting of su...

Marketers in the recent times have become aware of the need to market to the sensory organs that gets translated into sensual pleasure.

Kraft Foods Inc said on Tuesday that it will close Cadbury's Somerdale plant in the United Kingdom as the British candy company originally ...

Cadbury’s acceptance on Tuesday of a multi-billion-dollar takeover by US giant Kraft Foods ends almost two centuries of independence for th...

Cadbury, famous for its Dairy Milk and Flake chocolate bars, said in a statement that all 500 posts would go at its Keynsham factory in Bri...