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BONDS UNDERWEAR CAMPAIGN
Familiar names throw their hats in 2024 IPO market revival ringThough bankers remain broadly upbeat about 2024, even they admit that after months of headfakes failed to sustain activity, a true return t...
17 Dec, 2023, 12.51 PM IST
Take it off the table! Anti-endorsement, a smart, new protest toolAfter CR7 snorted at Coke, dissuasive guerrilla advertising may well be the agitprop rage that could go well beyond F&B products. It needs ...
19 Jun, 2021, 11.00 PM IST
The Midas touch: How Roger Federer and Rafael Nadal turn brands into pure goldThe tennis world’s pillars are a marketer’s dream - the deals they have struck are proof enough.
13 Feb, 2018, 11.11 AM IST
For ad guru, Sir John Hegarty, deception can't help make a brandJohn Hegarty made a career out of challenging conventions. Now, he is challenging the advertising community’s notion of creativity.
23 Jun, 2017, 11.13 AM IST
How Michael Bloomberg went from bond trader to billionaire media mogulMichael Bloomberg turned a $10 million severance package from that now defunct bank into a multi-billion dollar company whose service Wall ...
05 Sep, 2014, 05.12 PM IST
- Chillar Party: Movie Review
Chillar Party is a perfect example of how a children's film need not be childish. Unmissable for children and must-watch for adults!
08 Jul, 2011, 05.47 PM IST