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BOMBAY SAPPHIRE GIN
Bacardi high on premiumisation of portfolio in IndiaAccording to industry body Confederation of Indian Alcoholic Beverage Companies, alcobev drinks priced over ₹1,000 have grown four times fa...
Big gin makers double sales, take fight to small peersBig companies' traditional gin brands, including Bombay Sapphire, Jaisalmer, Beefeater and Big Ben, regained market share in 2022 according...
White-rum leader Bacardi now enters domestic whisky spaceWhen asked about the rationale for entering a highly cluttered and competitive segment like whiskey, Sanjit Singh Randhawa, the managing di...
Why Goa’s gins nearly all taste the sameThe Portuguese connection might make it appropriate that Goa has become the centre of India’s gin boom.
Gin Genius: How Anand Virmani crafted a homegrown success story in ginIn calendar year 2021, Greater Than, which was launched in late 2017, doubled its sales over the previous year and became the largest selli...
Indian Gin’s out of the bottle & it’s creating magicSmall handmade batches of local gin now account for nearly half of the mass-premium gin segment in the country that have sales of about 168...
Liquor cos offer ready-to-drink cocktail variants for the locked-in"We saw encouraging consumer trends with respect to the accelerated growth in the cocktail culture, enhanced consumer repertoire to try new...
Liquor in Delhi selling at discounted rates, some below MRP following the new excise policyLiquor vendors in the national capital are offering discounts ranging 30-40% on Indian and imported brands following the implementation of ...
After helping start a craft gin revolution in India, Nao Spirits is now getting ready for the next challengeThough gins use many indigenous botanical herbs and spices as their base, the top brands in the industry such as Bombay Sapphire, Jodhpur G...
Premium, imported booze keeps Indian tipplers in high spiritsIndian-made foreign liquor (IMFL), with brands like Royal Stag, McDowell’s, Blenders Pride and Officer’s Choice account for over 70% of mar...
Imported gin appeals to new-age drinkersBacardi's Bombay Sapphire is the dominant player in the premium imported gin segment with sales estimated at 21,000 cases this year, up fro...
India becomes Bacardi's second- largest rum market by volumeBacardi sold about 1.7 million cases of its eponymous brand in India, compared with 1.4 million in Mexico in 2018.
India's also a talent hub for Bacardi, says CEO Mahesh MadhavanIndia’s alcoholic beverages industry is heavily regulated, with high excise and taxes imposed in most states, making it an important source...
How the global revival of gin drinking is manifesting itself in IndiaIndia is the world’s fifth-largest gin consumer, though gin is small potatoes compared with whiskey and rum sales.
Gin: A drink loved and hated in equal measureNo other drink in the history of alcohol was so hated and fought against, so loved and cherished, so corrupted and refined.
Bacardi adds colour to white rum imageThe Bermuda-based maker of Bombay Sapphire gin and Dewar’s Scotch is pushing its brown spirits as part of its increased focus on emerging c...
- Liquor marketer Bacardi adds a plus to become more masculine
The family-controlled spirits firm says unlike Breezer, Bacardi+ is a large peg of the eponymous rum premixed with either lemonade or cola.
- United Spirits denies talks on stake sale
Country's largest liquor maker, United Spirits, has ruled out discussions with any company regarding its stake sale.
- Bacardi may stir up Martini play with 42 Below
The MNC is betting on imported brands such as Grey Goose, Dewar’s Scotch and Bombay Sapphire.
- Bacardi Eristoff to challenge Smirnoff, co to infuse $4m
Bermuda-based spirits giant Bacardi is revving up action. The local JV arm, Bacardi Martini India Ltd, will increase investments in importe...