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BOBBY KOOKA
Air India launches network-wide sale, fares start from Rs 1,470Tata Group-owned Air India on Thursday announced the launch of a 4-day long sale across its domestic and international route network, with ...- Air India unveils new logo: 'Window of possibilities' impresses Paytm founder Vijay Shekhar Sharma, Suresh RainaAir India revealed its new logo 'The Vista', inspired by the Ashoka Chakra during Thursday's launch. The new design contains a colour palet...
- Air India flies in 'Vista' in brand makeoverAir India has revealed a new logo and livery that symbolises a new era for the company. Titled “The Vista,” the logo is inspired by the gol...
- Air India gets a makeover with a new logoAir India unveiled its new logo, inspired by the classic and iconic Indian window shape, after 15 months on Thursday to symbolize "Window o...
- Orientalist, elitist and politically incorrect: Why Air India mascot Maharaja is retiringAir India's Maharaja mascot, one of India's most iconic and long-standing advertisements, faces retirement as the Tata Group takes over the...
- Maharajah's reign as mascot of Air India could endAir India, which is undergoing a brand refurbishment strategy, has decided to remove the Maharajah mascot from its brand identity. The comp...
- Is Air India retiring its Maharaja? The aging mascot hits a crossroadsAir India's iconic mascot, the Maharaja, is facing an uncertain future as the airline undergoes a makeover under its new owner, the Tata Gr...
- Air India to get a brand makeover, London based consultancy firm roped inFuturebrands – which has worked on rebranding of American Airlines and British luxury automobile brand Bentley and branding of the 2012 Lon...
- Amitabh Bachchan gets nostalgic after Air India-Tata reunion, remembers Bobby Kooka, the man behind the iconic ‘Maharaja’Big B took to his Twitter account to share his memories from the ‘50s.
- Air India's glory days offer an insight into how it can be turned aroundThe acquisition of Air India marks the return of a family heirloom for Ratan Tata. But it will be a huge challenge for the Tata Group to re...
- The legacy that Tata needs to tap into as it goes for a second flight on Air IndiaJRD’s connection with flying went far deeper than just business. It survived not just the problems of the industry, but also more personal ...
- Little bit of humour & smart branding can go a long way for Air IndiaTata will try to bring back the Air India of its glory years, when it had memorable service that was accompanied by smart, sometimes irreve...
- The price of bringing JRD Tata’s beloved Maharaja back homeIf Air India returns to the Tata Group fold – sources have hinted bids could be opened soon– it will be a historic, and emotional, moment f...
- What Air India should do to retain its lost gloryCheaper fuel has helped Air India cut losses, but the flag carrier needs to do more to fly back to its old glory.
- Air India’s Maharajah gets a makeoverAI is symbolized by the Maharajah and could not be retired, the company has decided to tweak his image to make it more in tune with the cha...
- The Maharaja to don a new attireA Rs 400-crore budget has been earmarked, to be spent over two years, for refurbishing existing aircraft.
- AI’s facelift fails to go down well with designersAs part of a rejuvenation strategy, AI has got a new livery for the new aircraft it’s due to take delivery of from April.
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