Brands rewrite Gen Z playbook, double down on Instagram to win young consumers"Given the explosion of interest on Instagram in the past few weeks, we are allocating at least 25% more ad and promotional spends on the p...
Zepto may hit pause on IPO; BigBasket’s losses riseQuick commerce company Zepto may defer its listing plans as negotiations over its valuation hit a roadblock. This and more in today’s ETtec...
Anicut Capital launches Rs 175-crore seed fund to back 20 startupsAnicut Capital has launched its second early-stage equity fund. This new fund aims to raise Rs 175 crore for startups. The firm manages bet...
MFs push back on Zepto valuation; PEs take AI betsHappy Monday! Zepto's IPO pricing expectation has run into resistance from top mutual funds. This and more in today's ETtech Morning Dispat...
Fuddy-duddy branding meets live-streamed reality on protest floorMost brands opted for complete silence to avoid political friction. For the core Gen-Z audience, total silence is quickly forgotten, while ...
Jantar Mantar now a delivery address: From biscuits to bandages, Swiggy, Zomato, Blinkit, Zepto rush orders to protest siteFood delivery platforms now list Jantar Mantar as a protest site address. Order values and frequency have surged significantly day-on-day s...
Starbucks taps tech's wonder kid and serves Microsoft, IBM a cold brewStarbucks is developing artificial intelligence tools internally to replace existing software. These new applications could replace systems...
Blue Tokai brews up competition with Starbucks in India’s potential $1.15 billion market: ReportSpecialty coffee chain Blue Tokai plans to triple its store count to 800 by FY30. The company aims to open 120 new cafes this financial yea...
Swiggy partners with Blue Tokai to deliver coffee in 15 minutes via SNACCSwiggy partners with Blue Tokai Coffee Roasters to offer instant coffee delivery through the SNACC app, boasting a 15-minute delivery promi...
Indian coffee chain Blue Tokai targets three-fold revenue before deciding on IPOIndian coffee chain Blue Tokai is brewing ambitious plans for expansion. Aiming to triple its revenue by 2027, the company plans to expand ...
Blue Tokai Coffee gets a Verlinvest flavourVerlinvest is set to invest Rs 200 crore in Blue Tokai Coffee Roasters at a Rs 1,200-crore valuation. Existing investors Hemendra Kothari’s...
12 Flags Group takes a sip of Blue TokaiThe investment by 12 Flags comes at a time when cafe chains in India are growing faster than quick service restaurants (QSRs), fuelled by y...
Rakesh Kapoor-backed 12 Flags invests in Blue Tokai; its first investment in IndiaIn addition to new-age specialty coffee chains such as Blue Tokai, Third Wave and Slay, there are legacy brands such as Tata Starbucks, Cos...
Blue Tokai revenue surges 70% in FY23; loss up 3.5 times as firm expands footprintSpecialty coffee brand Blue Tokai saw its total expenses balloon to Rs 166 crore in FY23 from Rs 90 crore in the previous fiscal primarily ...
Deepika Padukone dips toe in speciality coffee with investment in Blue TokaiKa Enterprises has joined Blue Tokai’s Series B round announced in January this year, in which it raised $30 million at a valuation of arou...
Specialty coffee startup Blue Tokai raises $30 million in funding led by A91 PartnersBlue Tokai’s latest capital raise comes on the back of other new age specialty coffee firms also drawing increased consumer and investor in...
Covid-19 Impact: DTC tea brand Vahdam Teas partners Blue Tokai for online deliveryWith this partnership, Vahdam’s collection of artisanal teas will be sold on the coffee brand’s flagship portal for delivery for at-home co...