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BISK FARM
Bisk Farm: A biscuit maker rising from the east with aspirations to challenge BritanniaBisk Farm, the maker of Bisk Farm biscuits, aims to challenge Britannia in the Indian biscuit market. With a focus on innovation and expans...- Legion of the regions halts FMCG marchRegional brands like Balaji Wafers, MTR spices, and Fena detergent experienced a significant slowdown in sales growth during 2023-24 due to...
- Calcutta HC temporarily restrains Parle Biscuits from using ‘Top Gold’ mark in a plea filed by Saj FoodsThe Calcutta High Court has temporarily barred Parle Biscuits from using the marks ‘Top Gold’ and ‘Top Goldstar’ following a complaint by S...
- Calcutta HC restrains Parle from selling products under 'Top Gold Star', rules in favour of Bisk FarmThe Calcutta High Court has restrained Parle Biscuits from selling products under the 'Top Gold Star' brand, favoring SAJ Food Products' Bi...
- Bisk Farm eyes regional acquisitions to expand distribution & become a national playerBisk Farm, a Kolkata-based biscuit and packaged snack company, is considering acquiring regional brands in West and South India to enhance ...
- Bollywood plot: Reversal in box office fortunes brings back endorsement dealsAt least five brands have signed Hindi film celebrities in the past two weeks, accelerating a turnaround that began earlier in the year aft...
- Bisk Farm ropes in Rashmika Mandanna as brand ambassadorActress Rashmika Mandanna has been named the brand ambassador for Bisk Farm, a biscuit and bakery brand by Saj Food Products. The move aims...
- SAJ Food Products aims to have Rs 5,000 crore revenues by FY29, says MD Vijay SinghSAJ Food Products, the maker of Bisk Farm biscuits, aims to achieve Rs 5,000 crore in revenues by fiscal year 2029 and may consider going p...
- Saj Food Products plans to make deeper penetration in the south, central and north Indian marketsA family-run company, Saj Food Products that sells its products under the brand name Bisk Farm, has plans to enter the primary market with ...
- Bisk Farm ropes in Hrithik Roshan as brand ambassador for its Googly range of biscuitsGoogly is a category disruptor in the biscuit segment having a perfect blend of sweet and salt taste, available in a mix of unique flavours...
- First ground breaking ceremony with 78 projects worth Rs 1,161 crores in AssamThe department organized the 1st ground-breaking ceremony on Wednesday to recognize the contribution of investors in driving growth and ush...
- Tenders received for international flights from Guwahati, formalities to begin soon: Chandra Mohan PatowaryUnder international Udan scheme government planned to operate flight between Guwahati Singapore, Bangladesh, Bhutan, Nepal, Myanmar, Malays...
- Nestle cancels contract manufacturing of MaggiAnalysts feel that Nestle’s decision to end its 12-year contract with SAJ could be part of a move to increase focus on quality after the na...
- Marie back in reckoning; ITC, Parle, Britannia looking to revive the categoryFuture Group's CEO Devendra Chawla said biscuit companies are strengthening Marie segment to position it as a family biscuit which is healt...
- Amul to spread bakery business; new plant for cookies on menuAmul plans to expand its fledgling bakery products business and will soon build a plant that can produce 20 tonnes of cookies a day.
- Food and beverage dominates top 10 list of regional brandsF&B segment dominates top 10 list of regional brands, biscuits to cooking oils suit local needs thrive more in local markets.
- Regional brands aim high, attempt to carve out pan-India presenceThe Bakemans debacle serves as a grim reminder that the journey from one state to a pan-India presence is fraught with risk.
- Swad of Success: Regional FMCG firms like Panjon, Bisk Farm, Mapro, and others raising funds to expand operationsAfter a gap of almost four years, TV commercial of the once popular Swad digestive candy hit the screens early this month.
- Cake prices jump on huge hike in input costPrices of all key raw materials such as flour, sugar, oil, milk and milk-based products are hovering at an all-time high.
- Bisk business for PaulFrom distribution to manufacturing, the Aparna Group chairman has made the right moves in the biscuits market.
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