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BIMAL KUMAR GYANCHANDANI
Rohit Surfactants plans to take HUL head on in premium category; aims to replicate 'Ghari' magic in urban landscape with 'UniWash'At Rs 95 a kilo, the new product commands a 10% premium over competitors Rin and Tide’s basic variants and costs double as much as Ghari.01 Apr, 2013, 04.12 AM IST- Rohit Surfactants to launch mid-premium laundry brand Uni Wash to challenge HUL & P&G brandsThe new brand, Uni Wash, will be launched in the next 2-3 months and be priced similar to Rin and Tide, the company said.18 Apr, 2012, 10.40 AM IST
- Ghari detergent maker Rohit Surfactants Pvt Ltd plans IPO to raise Rs 1,000 croreMaker of Ghari detergent, Rohit Surfactants Pvt Ltd, plans an initial public offering that could value the privately held company at about ...12 Mar, 2012, 10.53 AM IST
- Unclean history of washing powder businessIn India and across the world the washing powder business has been full of such twists. ET presents a brief and interestingly unclean histo...15 Jan, 2012, 12.28 AM IST
- Ghari moves out Wheel to be No 1 in laundry marketGhari had more share during the latest two months than Wheel, a brand that contributes over Rs 2,500 cr, 12% of the Rs 20K-cr topline of Un...11 Jan, 2012, 06.23 AM IST
- How Ghari overtook FMCG majors Lux and Surf to be No. 2 detergent brand in quick timeIt took 15 years for Ghari to hit Rs 500 cr in sales. The next 10 years saw it adding another Rs 1,700 cr and be second only to Hindustan U...06 May, 2011, 11.57 AM IST
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