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BIJAEI JAYARAJ
Planning to start a new venture? Six start-up mistakes you must avoidA wrong step can be disastrous for a small business. Here are six mistakes that can kill a start-up and how you can avoid them.- Run through this checklist before you approach investors to fund your start-upThe investors lend money to start-ups or take a stake in a venture if they see potential, but they don’t give money to anybody and everybod...
- Sunday ET: Loyalty programmes: Are points that consumers stockpile juicy enough to keep them coming back?While marketers emphasise the need for points, they have also realised they have to think beyond points to get their customers to stick wit...
- How Bijaei Jayaraj revived his defunct company Loylty Rewardz through VC fundingAfter reviving a defunct firm through VC funding, Jayaraj has finally profited from loyalty programmes.
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