Searched for
BHAVESH SOMAYA
Diageo rolls out Smirnoff Black in KarnatakaWorld's largest liquor maker Diageo will extend its new vodka offering in the Smirnoff range by rolling it out in Karnataka.
Diageo's market share increases to 17%; buoyed by access to the sales network of United SpiritsDiageo, the world’s largest distiller, has improved market share of all its core brands in India, thanks to aggressive marketing.
Liquor companies serve old wine in small 60 ml bottle; sales doubleDemand for 60-ml bottles has increased significantly as they are pocket-friendly and serve as a trial for consumers looking to upgrade.
Diageo to focus on Scotch, Premium Vodka to drive India growthBlue Label, one of the most expensive blended scotches in the world, will join Johnnie Walker's portfolio starting with Red Label.