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BASABDUTTA CHOWDHURY CEO
India Inc to spend Rs 2,000 crore on ads during Onam-DiwaliMedia planners say Amazon and Flipkart are expected to spend Rs 50-60 crore each on advertising, including creative and media.- Pressure on profit margins forces IPL teams to curb TV advertising; focus on digital mediaFrom TV commercials to music videos to experiential out-of-home campaigns, IPL teams have launched aggressive marketing campaigns during pa...
- Confusion around IPL shrinks sponsorship revenues of team franchises by 20%While the schedule for the first leg of the IPL in the UAE has been finalised, the BCCI is yet to provide a schedule for the rest of the to...
- Higher smartphone use rings in FMCG mobile ad growthConsumer goods companies upped their media spends on the mobile platform in the past one year.
- Advertisers make beeline for ICC Champions TrophyAlthough some media industry analysts said advertisers' response were a "bit lukewarm", broadcaster of the tournament ESPN Star said it has...
- Bollywood beauties rule telly ad worldTAM AdEx takes into account advertising volumes for its analysis and tracks the visibility of the celebrities on television.
- Revival of cola war: PepsiCo plans Rs 150-crore IPL splash to take on Coca-ColaPepsiCo is spending almost Rs 70 crore on top of its title sponsorship deal of the Indian premier League to bag almost all possible onair a...
- Star Sports cashes in on India-Australia test seriesIt is understood that the broadcaster is charging anywhere between Rs 60,000-Rs 70,000 for a ten-second ad spot for the series.
- Three DTH players pull plug on ESPN HD, Star Cricket HDThere are almost a million high-definition (HD) subscribers on DTH in India out of a total market of 50 million.
- PVR explores ticket-sales linked advertisement contractsMultiplex operator PVR plans to link its advertising rates to ticket sales to make its cinemas more attractive to advertisers.
- TRPs fall for Satyamev Jayate, advertisers raise noiseThe truth isn't quite triumphing - not at least in the way some advertisers on Aamir Khan's hyped debut reality show Satyamev Jayate though...
- ESPN, Hindustan Unilever, Bharti Airtel, Maruti look to score on Messi maniaESPN is looking to ride Messi mania with HUL, Bharti Airtel and Maruti Suzuki lining up as sponsors for the international friendly between ...
- IPL advertising rates hit record high on World Cup win; Chennai Super Kings, Mumbai Indians, Delhi Daredevils at the topBrands wanting to associate with the tournament are coughing up 25-30% more and, in some cases, even double compared to rates last season.
- 29 mn Indians watched CWG inaugurationThe opening ceremony of the Commonwealth Games attracted higher viewership than that of FIFA and Beijing Olympics.
- Hindi channels air male-centric serials and reality showsAverage time spent by male viewers on Hindi general entertainment channels has grown by 30% in the past three years.
- India-Sri Lanka clashes score high on TRP testTest cricket appears to be holding on to its loyal fan following despite swings in television viewership across different formats of cricke...
- Flopped Champions League T20 hits ESPN-StarSeveral advertisers that signed on-air advertising deals with the broadcaster are miffed that it failed to grab enough eyeballs despite bei...
- Companies celebrate relationship between Rakhi & salesFestivals spell good biz in India. Ask any marketer and no matter what he sells, the tried and tested formula to perk up demand is to hitch...
- World Cup viewership plunges 50%According to latest numbers released by the TV audience measurement firm Audience Measurement and Analytics Ltd (aMap), television viewersh...
- Channels withdraw 40% Cup discountWith India out of the World Cup, general entertainment channels (GECs) are laughing all the way to the bank.
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