"Scindia sometimes answers his phone saying Maharaj here", says a MP Congress leader, adding, "that doesn’t always go down well".

Across Madhya Pradesh, he is the only distinct face of the BJP; none among the party’s other leaders makes an appearance in campaign.

Even the BJP’s poster boy Narendra Modi loves an Atal Bihari Vajpayee in the background. But Shivraj Singh Chouhan prefers to go solo.