The world's first Malibu Barbie Café outside the US has opened in Melbourne, offering a two-story pink paradise filled with retro aesthetic...

In 2023, Barbie dominated the global box office, with Greta Gerwig directing a cinematic phenomenon that resonated with audiences of all ag...

Shondaland’s Black Barbie trailer showcases the creation of influential dolls. It highlights interviews with key women at Mattel and their ...

Barbie, the iconic doll, celebrates her 65th anniversary with a remarkable evolution towards diversity and inclusivity. Originally modelled...

The study found that Barbie's medical professional dolls predominantly depicted adult, female, and white characters, with limited diversity...

If current gains hold, shares will have nearly doubled since late July after the former Mattel executive was appointed to revive the once s...

Mattel, the company behind the beloved Barbie brand, has introduced a trio of new dolls that draw inspiration from characters featured in t...

'Black Barbie' documentary, detailing the introduction of a Black doll by Mattel, has found a home at Netflix and Shondaland. Directed by L...

Gap Inc. is placing its hopes on CEO Richard Dickson to turn around the company's fortunes. Dickson, known for his success in reviving Matt...

Amidst a recent wave of fascination ignited by the release of the 'Barbie' movie, a renowned celebrity has gracefully stepped into the spot...

How Greta Gerwig's 'Barbie' has come out of the theatres and changed the concept of retail marketing by co-branding with more than a hundre...

Last July, former CEO Sonia Syngal stepped down as Old Navy owner wrestled with weak demand for its casual attire and a slump in its stock ...

Throughout history, designers, artists, and brands have played with the emotions the color evokes, shaping meanings that are ever-evolving.

The 'Barbie' movie's marketing campaign involved several partnerships with over 100 brands, from Microsoft to Chevrolet. The color company ...

Retailers are hoping to profit from the release of Barbie's latest film by selling a broad range of products linked to the plastic doll, fr...

Speaking about the upcoming Barbie movie, Margot Robbie said in an interview that she originally wanted to cast Gal Gadot as the lead.

Fans of the hit Aqua song are disappointed that the hit "Barbie Girl" song will not be part of the upcoming “Barbie” moving, scheduled in 2...