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BANEGA SWACHH INDIA
Reckitt to replace Dettol logo with unsung COVID-19 storiesReckitt has been extensively leveraging the Indian government’s Swachh Bharat campaign, which has paid off for its hygiene portfolio leadin...- Maker of Dettol, Lizol & Harpic sees immense growth in India with or without CovidRB’s record sales growth in India was due to galloping demand for hygiene products, led by Dettol, Lizol and Harpic disinfectants with glob...
- Covid-19 has triggered 'much needed govt focus on healthcare': Reckitt Benckiser global chiefRB had said in July that its Dettol brand became the largest-selling soap in India for the first time as consumers spent extensively on the...
- Pandemic hygiene: A 200-year-old company got millions to take part in its hand-washing song and dance challengeFor consumer goods giant Reckitt Benckiser, a global crisis made it look at consumerism with a new perspective.
- Potential for growth in ecommerce, pharmacy: Reckitt Benckiser global CEORB global chief executive Laxman Narasimhan said, “We have created a clear roadmap of growth for each space that leads up to a company that...
- Sales delivery inconsistent in markets like India, US: Reckitt CEO"As I have gone selling with the frontline in India, as I've gone selling with the frontline in US, what you realise is some of these thing...
- Will increase investments on Banega Swachh campaign: Reckitt Benckiser“We are reinvesting more than what we did before; the spends will be significantly higher this time,” RB South Asia (health) chief marketin...
- Reckitt Benckiser retains Media Agency InitiativeInitiative will continue to handle media planning and buying duties, including digital, for all brands under RB, including recently acquire...
- Delhi High Court stops Ad ‘disparaging’ Reckitt’s Harpic brandReckitt has been leveraging its sanitation brands Dettol and Harpic aggressively under its ‘Dettol Harpic Banega Swachh India’ campaign. Bo...
- Reckitt Benckiser, Ministry of Urban Development announce tie-upA statement issued by RB said the firm has “committed to be the behaviour change communications partner to spread awareness on the matter t...
- Dettol maker Reckitt Benckiser rides on Swachh Bharat, posts handsome growth of 14%The maker of Dettol soap and Lizol is split into two entities in India – RB India Ltd and RB Healthcare under which all Paras brands are in...
- Reckitt Benckiser, USAID launch Hygiene IndexThis will include depicting investments made by various departments, and the companies will host an annual city hygiene award programme.
- Reckitt fails to see PM Modi’s Swachch Bharat sparkle in FY15The firm has launched a series of Dettol brand variants at entry-level prices to push volumes, especially in tier II and tier III towns.
- FMCG giant Reckitt Benckiser, Hindustan Unilever slug it out in Swachh Bharat driveRB, HUL have high stakes in PM Narendra Modi's clean India initiative as they believe they can drive change in con sumer behaviour through ...
- Swachh Bharat mission: Reckitt Benckiser to set up hi-tech toilets at Varanasi ghatsReckitt Benckiser, the maker of Dettol soaps and Lizol cleaners is now adopting Prime Minister Narendra Modi’s constituency to launch a Swa...
- Reckitt Benckiser plans experts council for ‘Banega Swachh’ campaign: OfficialThe firm is hopeful of launching a series of bottom-of-pyramid products in the hand-wash and hygiene space, to coincide with its cleanlines...
- GSK Consumer President Emma Walmsley makes a pitch for 'Swasth Bharat'Emma Walmsley would like to see Prime Minister Narendra Modi creating a nutrition programme similar to the cleanliness drive Swachh Bharat.
- Centre for multi-pronged strategy to popularise 'cleanliness'I&B Ministry, a top Sanitation Ministry official has suggested that "we could use News Channels, in prime time for our songs and jingles" o...
- RB to spend Rs 100 crore on sanitation, ropes in Amitabh BachchanThe company, formerly known as Reckitt Benckiser and makers of famous antiseptic brand Dettol, would run a pan India campaign.
- Now, Amitabh Bachchan joins to keep India clean campaignThe 71-year-old actor, who has been named the ambassador for this campaign, said he is proud to be associated with the cause as sanitation ...
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