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BAGRRYS INDIA
Snack companies can't break free from sugar yetIndian snack companies face challenges in reducing sugar content. Consumers, especially teenagers and parents, desire low-sugar and high-pr...
Quick commerce takes lead in organised retailQuick commerce is transforming grocery shopping in major Indian cities. By 2025, online and modern retail channels will capture 40-50% of k...
How India’s booming ecommerce market is spurring a packaging makeover among FMCG companiesResearcher NielsenIQ shows online contribution for impulse food such as chocolates, confectioneries and salty snacks rose to 5% in 2023, fr...
How consumer goods manufacturers adapt packaging design to dominate online salesConsumer goods makers adapt packaging for e-commerce to combat transit damage, as online sales surge. ITC and Parle enhance packaging, whil...
10 healthy breakfast cereals to kickstart your days withIt is no unknown fact that breakfast is considered the most important meal of the day, and choosing the right cereal can set a healthy tone...
Consumer majors soup up millet strategies to seed salesCompanies had ventured into the market following the government's nudge on increasing millet consumption. Sales, however, have been sluggis...
Kraft Heinz inks distribution deal with Indo Nissin FoodsET had reported in November last year that Kraft Heinz was in talks with potential distribution partners.
Nestle India to launch breakfast cereals in IndiaNestle Breakfast Cereals' launch in India is set to intensify the competition in the segment, which is dominbated by Kellogg's, PepsiCo and...
Nissin, Bagrrys forge distribution pactThe deal will widen Nissin’s distribution portfolio, while Baggrys will get access to more consumers in its first such partnership, officia...
A mixture of masalas and premiumisation does wonders for food companies like Dabur, Parle and othersWhile 'premium' products are 50-80 per cent pricier, 'super-premium' products are niche and cost at least double the average category price.
Bagrry's India Ltd. to offer healthier snacks in fast-food lane dominated by KFC, McDonald'sTo be called Bagrry’s On the Go, these stores will serve food and beverages such as oats-based sandwiches, burgers and bagels.
Bagrry's eyeing Rs 400 crore sales in 5 years; to launch more brandsBreakfast cereal maker Bagrry's is eyeing Rs 400 crore turnover in five years as it plans to expand into a multi-product and multi brand co...
Kellogg India to take a second shot at localising its India portfolioKellogg India is taking a second shot at localising its India portfolio, more than a decade after a launch of coconut and elaichi variants ...
FMCG companies like Marico, GlaxoSmithKline take their brand war to muesli, oats and olive oilsWith lifestyle diseases becoming big concerns, more and more people are adopting healthy foods, opening new growth opportunities for food m...
- PepsiCo looks to tap smaller cities for breakfast cereals
PepsiCo is looking to expand the market for its breakfast cereals by entering smaller cities in India with its Quaker Oats brand.
- Bagrrys India bets on innovations to take on MNCs
Shyam Bagri, media-shy CMD and founder of the country's first breakfast cereal maker, Bagrrys India, bets on innovation to see off competit...
- Bagrry's eyes acquisitions; to launch Indian breakfast food
Entering packaged Indian breakfast range, Bagrrys' will invest Rs 15 crore on expanding the production capacity and marketing.
- Kellogg's bets on localisation to beat others
Kellogg India is in the process of rolling out its relaunched muesli brand Extra and plans capacity expansion at its Taloja plant on an ong...
- Morning shows the day
Shyam Bagri of branded breakfast cereal maker Bagrry's India has his bowl full.
- Global brands line up for an Indian breakfast
There is action in store for the Rs 500-crore organised breakfast cereal market, with big brands such as Nestle, Godrej and ITC Foods, prep...