Consumer goods makers adapt packaging for e-commerce to combat transit damage, as online sales surge. ITC and Parle enhance packaging, whil...

It is no unknown fact that breakfast is considered the most important meal of the day, and choosing the right cereal can set a healthy tone...

Companies had ventured into the market following the government's nudge on increasing millet consumption. Sales, however, have been sluggis...

ET had reported in November last year that Kraft Heinz was in talks with potential distribution partners.

Nestle Breakfast Cereals' launch in India is set to intensify the competition in the segment, which is dominbated by Kellogg's, PepsiCo and...

The deal will widen Nissin’s distribution portfolio, while Baggrys will get access to more consumers in its first such partnership, officia...

Industry estimates peg the country’s breakfast cereal market to be growing in excess of 22% over the last five years.

While 'premium' products are 50-80 per cent pricier, 'super-premium' products are niche and cost at least double the average category price.

To be called Bagrry’s On the Go, these stores will serve food and beverages such as oats-based sandwiches, burgers and bagels.

Breakfast cereal maker Bagrry's is eyeing Rs 400 crore turnover in five years as it plans to expand into a multi-product and multi brand co...

Kellogg India is taking a second shot at localising its India portfolio, more than a decade after a launch of coconut and elaichi variants ...

With lifestyle diseases becoming big concerns, more and more people are adopting healthy foods, opening new growth opportunities for food m...

PepsiCo is looking to expand the market for its breakfast cereals by entering smaller cities in India with its Quaker Oats brand.

Shyam Bagri, media-shy CMD and founder of the country's first breakfast cereal maker, Bagrrys India, bets on innovation to see off competit...

Entering packaged Indian breakfast range, Bagrrys' will invest Rs 15 crore on expanding the production capacity and marketing.

Kellogg India is in the process of rolling out its relaunched muesli brand Extra and plans capacity expansion at its Taloja plant on an ong...

Shyam Bagri of branded breakfast cereal maker Bagrry's India has his bowl full.