When asked about the rationale for entering a highly cluttered and competitive segment like whiskey, Sanjit Singh Randhawa, the managing di...

“India is a dynamic and fast-evolving market, and is vital to our global growth,” said Vijay Subramaniam, Regional President, Asia, Middle ...

Industry executives attributed the revival to strong at-home consumption, people opting for higher-priced brands, and increasing footfalls ...

For the maker of the eponymous rum brand, India is the second-largest market by volume and one of the fastest growing markets globally. How...

These marketers credit part of their success to programs such as Women in Leadership, instituted by Bacardi. From formal mentoring programs...

With Bacardi since 2013, Subramaniam served as Managing Director of India, and most recently expanded his role to lead the Middle East.

The Bermuda-based maker of Bombay Sapphire gin and Dewar’s Scotch is pushing its brown spirits as part of its increased focus on emerging c...

Bacardi, owned by the Facundo Bacardi family, is counting on Madhavan's consumer and trade insights in the emerging markets to drive the ne...

USL has stopped production of Smirnoff Ice, a premixed vodka drink, which it had launched in few markets starting with Karnataka and Goa.

Bacardi has introduced aam panna and nimbu paani flavours, to accelerate growth of its ready-to-drink (RTD) brand Breezer.

Leading global premium spirit manufacturer, Bacardi, on Wednesday launched Bacardi `O', an orange-flavoured rum in the state and plans to f...

Bacardi Ltd announced the launch of Barcardi 'O', an orange-flavoured rum in Karnataka and its growth strategy of focussing on Tier II and ...

Serial entrepreneur Ramesh Vangal, who steered Pepsi and Seagram into India, is back in the M&A ring.

Bacardi Martini India Ltd (BMIL) is showing up with a colourless Breezer, Clear Lemon, which is being rolled into the market.

World's largest privately-held spirits co Bacardi will shed its slow-mover tag in India and pursue acquisition opportunities in the region....

Spirits giant Bacardi is rejigging its top management in India for the first since its foray almost a decade ago.

Bermuda-based spirits giant Bacardi is revving up action. The local JV arm, Bacardi Martini India Ltd, will increase investments in importe...