White-rum leader Bacardi now enters domestic whisky spaceWhen asked about the rationale for entering a highly cluttered and competitive segment like whiskey, Sanjit Singh Randhawa, the managing di...
02 Nov, 2022, 07.28 PM IST
Bacardi announces Vinay Golikeri as Managing Director, India & neighboring countries“India is a dynamic and fast-evolving market, and is vital to our global growth,” said Vijay Subramaniam, Regional President, Asia, Middle ...
12 Sep, 2022, 12.00 PM IST
One thing Covid and its variants failed to stop in India: Alcohol salesIndustry executives attributed the revival to strong at-home consumption, people opting for higher-priced brands, and increasing footfalls ...
15 Feb, 2022, 08.52 AM IST
Bacardi witness one of its highest growth despite covid-led restrictions: MD Sanjit RandhawaFor the maker of the eponymous rum brand, India is the second-largest market by volume and one of the fastest growing markets globally. How...
28 Dec, 2021, 10.18 AM IST
The women behind Bacardi’s iconic brandsThese marketers credit part of their success to programs such as Women in Leadership, instituted by Bacardi. From formal mentoring programs...
05 Apr, 2021, 02.20 PM IST
Bacardi rejigs leadership role, promotes Vijay S Subramaniam to MD-AMEAWith Bacardi since 2013, Subramaniam served as Managing Director of India, and most recently expanded his role to lead the Middle East.
31 Jan, 2018, 12.47 PM IST
Bacardi adds colour to white rum imageThe Bermuda-based maker of Bombay Sapphire gin and Dewar’s Scotch is pushing its brown spirits as part of its increased focus on emerging c...
29 Dec, 2017, 08.35 AM IST
Mazagon to Bermuda: Bacardi gets desi CEO Mahesh MadhavanBacardi, owned by the Facundo Bacardi family, is counting on Madhavan's consumer and trade insights in the emerging markets to drive the ne...
08 Mar, 2017, 11.43 AM IST
United Spirits exits ready-to-drink market; pulls back Smirnoff IceUSL has stopped production of Smirnoff Ice, a premixed vodka drink, which it had launched in few markets starting with Karnataka and Goa.
11 Dec, 2015, 12.09 PM IST
Breezer serves aam panna, nimbu paaniBacardi has introduced aam panna and nimbu paani flavours, to accelerate growth of its ready-to-drink (RTD) brand Breezer.
27 Jun, 2014, 11.42 AM IST
- Bacardi launches Bacardi O, to focus on smaller cities
Leading global premium spirit manufacturer, Bacardi, on Wednesday launched Bacardi `O', an orange-flavoured rum in the state and plans to f...
10 Dec, 2009, 02.40 AM IST
- Bacardi launches Bacardi O, to focus on Tier II, III cities
Bacardi Ltd announced the launch of Barcardi 'O', an orange-flavoured rum in Karnataka and its growth strategy of focussing on Tier II and ...
09 Dec, 2009, 05.32 PM IST
- Vangal in talks to acquire Radico Khaitan brands
Serial entrepreneur Ramesh Vangal, who steered Pepsi and Seagram into India, is back in the M&A ring.
16 Apr, 2009, 04.29 AM IST
- Bacardi rolls out white Breezer
Bacardi Martini India Ltd (BMIL) is showing up with a colourless Breezer, Clear Lemon, which is being rolled into the market.
03 Jul, 2008, 01.15 AM IST
- Bacardi eyes stake in Mallya company
World's largest privately-held spirits co Bacardi will shed its slow-mover tag in India and pursue acquisition opportunities in the region....
07 Apr, 2008, 09.00 AM IST
- Mahesh Madhavan to head Bacardi India
Spirits giant Bacardi is rejigging its top management in India for the first since its foray almost a decade ago.
09 Jun, 2007, 01.05 AM IST
- Bacardi Eristoff to challenge Smirnoff, co to infuse $4m
Bermuda-based spirits giant Bacardi is revving up action. The local JV arm, Bacardi Martini India Ltd, will increase investments in importe...
31 May, 2007, 01.45 AM IST