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BACARDI MARTINI
White-rum leader Bacardi now enters domestic whisky spaceWhen asked about the rationale for entering a highly cluttered and competitive segment like whiskey, Sanjit Singh Randhawa, the managing di...- India becomes Bacardi's second- largest rum market by volumeBacardi sold about 1.7 million cases of its eponymous brand in India, compared with 1.4 million in Mexico in 2018.
- India's also a talent hub for Bacardi, says CEO Mahesh MadhavanIndia’s alcoholic beverages industry is heavily regulated, with high excise and taxes imposed in most states, making it an important source...
- Bacardi adds colour to white rum imageThe Bermuda-based maker of Bombay Sapphire gin and Dewar’s Scotch is pushing its brown spirits as part of its increased focus on emerging c...
- Bacardi’s global campaign to come to IndiaBacardi, the world’s largest privately held spirits company, is set to roll out its new global campaign in India, themed ‘untameable’, star...
- Officer's Choice unseats Vijay Mallya's McDowell's from top slotThe McDowell's whisky, after reigning as the world leader for many years, has now been relegated to a distant third position.
- Bacardi Martini sets up new product development centre in Nanjangud, MysoreBacardi Martini is accelerating its presence in India. It has set up a new product development centre at its Nanjangud plant in Mysore, sig...
- Beam Inc launches pre-mixed Teacher's Scotch and cola in cansAmerican spirits maker Beam Inc has launched Teacher's Scotch alcopops, pitting it against Bacardi Martini which created the category in In...
- Bacardi gearing to enter TN marketAfter playing hide and seek for a very long time, Bermuda headquartered Bacardi is finally entering the Tamil Nadu market.
- Bacardi-Martini launches Eristoff vodka in IndiaBacardi-Martini India on Wednesday launched its premium vodka brand Eristoff in the city and is set for a pan-India roll out by this year w...
- Bacardi launches Bacardi O, to focus on smaller citiesLeading global premium spirit manufacturer, Bacardi, on Wednesday launched Bacardi `O', an orange-flavoured rum in the state and plans to f...
- Bacardi launches Bacardi O, to focus on Tier II, III citiesBacardi Ltd announced the launch of Barcardi 'O', an orange-flavoured rum in Karnataka and its growth strategy of focussing on Tier II and ...
- 'Spirits should connote style’president and CEO, Bacardi global brands and CMO, Bacardi Limited, she spoke about new marketing initiatives in India .
- 'We are strong in white spirits'Mahesh Madhavan, President & CEO, Bacardi-Martini India discusses company’s brands, competition and its strategy to meet competition.
- Bacardi rolls out white BreezerBacardi Martini India Ltd (BMIL) is showing up with a colourless Breezer, Clear Lemon, which is being rolled into the market.
- Spirit majors get DJs to set tone for lifestyle drinksSpirits cos are roping in celebrity DJs for pushing their lifestyle brands, as consumers tend to buy premium spirit brands mostly at partie...
- Diwali delight: Liquor prices go southwardTipplers will remain in high spirits this Diwali with major liquor manufacturers and importers cutting prices and introducing new brands in...
- Bacardi may stir up Martini play with 42 BelowThe MNC is betting on imported brands such as Grey Goose, Dewar’s Scotch and Bombay Sapphire.
- Mahesh Madhavan to head Bacardi IndiaSpirits giant Bacardi is rejigging its top management in India for the first since its foray almost a decade ago.
- Bacardi Eristoff to challenge Smirnoff, co to infuse $4mBermuda-based spirits giant Bacardi is revving up action. The local JV arm, Bacardi Martini India Ltd, will increase investments in importe...
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