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BACARDI LIMITED
Rock and a brand place: Brands hit the right notes at live concerts, but is the hype worth the ROI?Brands are leveraging live concerts with high-profile marketing campaigns, including promotions and audience giveaways, to increase visibil...- Surat-Bangkok flight runs out of liquor: When you're 30,000 feet up in the clouds, the rules stay groundedThe first Air India Express flight from Surat to Bangkok had very high alcohol sales. Passengers, flying from dry Gujarat, enjoyed the onbo...
- Liquor sales expected to surge beyond Diwali 2024 in key statesLiquor sales surged in October fueled by festive occasions and gifting trends, with states like West Bengal, Delhi, and Telangana reporting...
- Drinks makers target high-end spirits for post-pandemic growthPernod Ricard, which makes Martell cognac, over the past two years has invested in a number of "super‐premium" and "ultra‐premium brands," ...
- Be in good spirits, more quality whiskey is coming your wayBeam Suntory, Brown-Forman and Bacardi to launch over a dozen new brands in India. While these three companies are among the biggest distil...
- Smartworks raises $25 million from Keppel Land in Series-A fundingThe company will use the money to increase its desk counts across the cities where it already has presence and to enter new markets.
- Bacardi rejigs leadership role, promotes Vijay S Subramaniam to MD-AMEAWith Bacardi since 2013, Subramaniam served as Managing Director of India, and most recently expanded his role to lead the Middle East.
- How brothers Hemant and Vinay are planning to take Old Monk back to its iconic statusAs the young blood now take charge after the passing of their octogenarian uncle Brigadier Kapil Mohan -- the longest serving chairman of M...
- Old Monk heirs to resurrect patriarch Mohan’s rum legacyOld Monk was the only spirits brand to figure in celebrated ad guru Ian Batley’s list of Great Indian Brands, which could tap the $550-bill...
- Paytm acquires majority stake in online ticketing and events platform Insider.inInsider.in founder Shreyas Srinivasan will continue running the business, while OML founders and brothers Vijay and Ajay Nair will remain s...
- Prohibition never works. It only feeds illegal trade and creates black market: Michael J Dolan, CEO, BacardiDolan, who is on a four-day visit to India, said demonetisation has impacted sales of alcoholic drinks, and allowing sale of alcoholic beve...
- Breezer serves aam panna, nimbu paaniBacardi has introduced aam panna and nimbu paani flavours, to accelerate growth of its ready-to-drink (RTD) brand Breezer.
- Bacardi to make India as an export hub for other neighbouring markets: Mahesh Madhavan, CEO, Bacardi South AsiaInto its 150th year now, Bacardi is relatively small in India. But the brand wants India to be amongst the top five geographies in the next...
- Jobs: Selection process at senior level becoming lengthier and more complexIn a slowing economy, companies are taking up to four months longer than they normally would, to close positions at senior levels.
- Diageo brews local whiskies for larger peg; registers a new locally made whiskey Rowson's Reserve with state exciseDrinks giant Diageo will U-turn into Indian whiskeys to boost growth after relying on its international brands for almost a decade.
- Bacardi launches Bacardi O, to focus on Tier II, III citiesBacardi Ltd announced the launch of Barcardi 'O', an orange-flavoured rum in Karnataka and its growth strategy of focussing on Tier II and ...
- Vangal in talks to acquire Radico Khaitan brandsSerial entrepreneur Ramesh Vangal, who steered Pepsi and Seagram into India, is back in the M&A ring.
- Bacardi eyes on-premise deals for white spiritsBacardi is beginning to ‘lock up’ rapidly expanding white spirits consumption in some of India’s high street on-premise trade — nights club...
- Diageo may take 15% in USLVijay Mallya’s flagship, USL, has entered into exclusive talks with the world’s largest drinks company, Diageo, for a partnership including...
- 'Spirits should connote style’president and CEO, Bacardi global brands and CMO, Bacardi Limited, she spoke about new marketing initiatives in India .
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