USL has stopped production of Smirnoff Ice, a premixed vodka drink, which it had launched in few markets starting with Karnataka and Goa.

"In absence of commercially available tyres (as qualified in the supers), that are critical to deliver such performance distorts facts and ...

Bacardi has introduced aam panna and nimbu paani flavours, to accelerate growth of its ready-to-drink (RTD) brand Breezer.

Beam Inc., a leading global spirits company, has decided to launch Teacher's ready to drink (RTD), a Scotch based beverage in a can to exte...

The family-controlled spirits firm says unlike Breezer, Bacardi+ is a large peg of the eponymous rum premixed with either lemonade or cola.

American spirits maker Beam Inc has launched Teacher's Scotch alcopops, pitting it against Bacardi Martini which created the category in In...

After playing hide and seek for a very long time, Bermuda headquartered Bacardi is finally entering the Tamil Nadu market.

Bacardi-Martini India on Wednesday launched its premium vodka brand Eristoff in the city and is set for a pan-India roll out by this year w...

president and CEO, Bacardi global brands and CMO, Bacardi Limited, she spoke about new marketing initiatives in India .

Mahesh Madhavan, President & CEO, Bacardi-Martini India discusses company’s brands, competition and its strategy to meet competition.

Whyte & Mackay, which was taken over by Vijay Mallya-promoted United Spirits last year, is believed to be contemplating takeover of Glen Mo...

Bacardi Martini India Ltd (BMIL) is showing up with a colourless Breezer, Clear Lemon, which is being rolled into the market.

Country's largest liquor maker, United Spirits, has ruled out discussions with any company regarding its stake sale.

World's largest privately-held spirits co Bacardi will shed its slow-mover tag in India and pursue acquisition opportunities in the region....

The MNC is betting on imported brands such as Grey Goose, Dewar’s Scotch and Bombay Sapphire.

Bermuda-based spirits giant Bacardi is revving up action. The local JV arm, Bacardi Martini India Ltd, will increase investments in importe...

Global drinks giant Diageo is uncorking plans outside the spirits space. The UK-based behemoth is expected to hit the market with locally-b...