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BACARDI
India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...- In fresh trouble, B9 Beverages gets legal notice from HNGILCraft beer maker Bira 91 faces a new legal challenge. Hindusthan National Glass & Industries has issued a notice alleging over ₹8 crore in ...
- India’s newest round of drinkers is rewriting the rules of the world’s biggest barYoung Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...
- Bacardi, United Spirits move HC against Maharashtra liquor policyMajor liquor companies are challenging a new Maharashtra government policy in the Bombay High Court. They claim the policy unfairly benefit...
- COVID-19: Bacardi to produce 70,000 liters of hand sanitizersThe company has started production of hand sanitizers at its co-packing facility in Telangana, Bacardi Ltd said in a statement adding that ...
- Bacardi rejigs leadership role, promotes Vijay S Subramaniam to MD-AMEAWith Bacardi since 2013, Subramaniam served as Managing Director of India, and most recently expanded his role to lead the Middle East.
- Bacardi adds colour to white rum imageThe Bermuda-based maker of Bombay Sapphire gin and Dewar’s Scotch is pushing its brown spirits as part of its increased focus on emerging c...
- Mazagon to Bermuda: Bacardi gets desi CEO Mahesh MadhavanBacardi, owned by the Facundo Bacardi family, is counting on Madhavan's consumer and trade insights in the emerging markets to drive the ne...
- Breezer serves aam panna, nimbu paaniBacardi has introduced aam panna and nimbu paani flavours, to accelerate growth of its ready-to-drink (RTD) brand Breezer.
- Bacardi Martini sets up new product development centre in Nanjangud, MysoreBacardi Martini is accelerating its presence in India. It has set up a new product development centre at its Nanjangud plant in Mysore, sig...
- Liquor marketer Bacardi adds a plus to become more masculineThe family-controlled spirits firm says unlike Breezer, Bacardi+ is a large peg of the eponymous rum premixed with either lemonade or cola.
- Bacardi crosses Tamil Nadu bottleneckBacardi, the world’s largest privately-held spirits company, is launching its flagship Bacardi Superior rum and Eristoff vodka in Tamil Nad...
- Bacardi launches Bacardi O, to focus on smaller citiesLeading global premium spirit manufacturer, Bacardi, on Wednesday launched Bacardi `O', an orange-flavoured rum in the state and plans to f...
- Bacardi chief bets big on Indian marketSeamus McBride, president & CEO of the world’s largest family-run spirits company Bacardi, has sent a strong message to his rivals: Don't e...
- Bacardi eyes on-premise deals for white spiritsBacardi is beginning to ‘lock up’ rapidly expanding white spirits consumption in some of India’s high street on-premise trade — nights club...
- Bacardi rolls out white BreezerBacardi Martini India Ltd (BMIL) is showing up with a colourless Breezer, Clear Lemon, which is being rolled into the market.
- Bacardi objects to design of Magic Moments vodkaBacardi, the world’s largest privately-held drinks company, is believed to have told former ally Radico Khaitan that it objects to the new ...
- Bacardi eyes stake in Mallya companyWorld's largest privately-held spirits co Bacardi will shed its slow-mover tag in India and pursue acquisition opportunities in the region....
- Mahesh Madhavan to head Bacardi IndiaSpirits giant Bacardi is rejigging its top management in India for the first since its foray almost a decade ago.
- Bacardi Eristoff to challenge Smirnoff, co to infuse $4mBermuda-based spirits giant Bacardi is revving up action. The local JV arm, Bacardi Martini India Ltd, will increase investments in importe...
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