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BABITA BARUAH
WPP to realign Ford-exclusive advertising agency GTB IndiaGTB India managing partner Babita Baruah has been given a global role at group agency International Markets Group while its 100-plus employ...- Goafest 2020: The Red Abby Awards will fete campaigns addressing violence against womenA diverse jury has been chosen for the maiden edition of the awards.
- Why 50 years and above is the new target consumer group for some brandsWhile millennials still rules the marketing roost, some millennial-first brands are putting the spotlight on older generations.
- Happily divorced: Indian women are breaking the stigma around separation like never beforeThe end of an unhappy marriage should be celebrated, say women.
- Anuja Chauhan of ‘Yeh dil maange more’ fame back at JWT to pep up Pepsi campaignsShe is returning to advertising at behest of Pepsi, having worked on campaigns like ‘Mera number kab aayega’ and ‘Nothing official about it...
- Deepika Warrier, PepsiCo VP, country's only marketing professional to have 22 brands to overseeTo keep the Pepsi brand contemporary, the firm has allocated 20 per cent of IPL’s ad budget on digital this year compared to 5 per cent las...
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