When brands go after metrics and impressions, what is forgotten is getting into the minds of customers.

SEBI is proposing a significant overhaul of advertising rules for financial entities, aiming for a unified framework. The changes would all...

Investors are increasingly backing India's beauty and personal care manufacturing sector, moving beyond consumer brands. Companies like Nat...

National real estate developers are making significant inroads into Delhi-NCR's residential market, traditionally led by local firms. Homeb...

Honasa Consumer has secured a majority stake in Mumbai's hair therapy brand Fluence Pharma for Rs 135 crore. This move marks the company's ...

As digital advertising becomes more crowded, brands are reconsidering their strategies to reach business audiences and decision-makers. Med...

Omnicom has unveiled Acxiom Fan Graph, a groundbreaking sports marketing intelligence platform. This innovative solution aims to unify frag...

In a significant shift, Royal Stag has claimed the title of the world's largest-selling whisky brand by volume, dethroning McDowell's after...

Indian diplomats are increasingly championing domestic single malt whiskies abroad, transforming embassies into showcases for connoisseurs....

Air India has joined forces with Booking. com, a leading online travel agency, to offer a seamless travel booking experience. Through a new...

Jyothy Labs is strategically expanding its Exo dishwash brand into a comprehensive franchise following Henkel's exit from Pril and Fa licen...

A Bengaluru IT couple, Swathi Kallegundi and Balasubrahmanya PS, have built a thriving organic chocolate brand, Anuttama, over six years. L...

Advit Jewels is set to expand its consumer reach by launching 30 new retail showrooms across India within the next three years. This expans...

Myntra said its latest End of Reason Sale (EORS) recorded a 30% year-on-year increase in first-time shoppers, with non-metro cities contrib...

WhatsApp is increasingly becoming a customer acquisition channel for India’s D2C brands rather than just a platform for customer support an...

BRND.ME, formerly Mensa Brands, has converted into a public company after shifting its corporate base to India. The consumer brands platfor...

Pizza Hut is set to be sold for $2.7 billion by its parent company Yum Brands. Private equity firm LongRange Capital will acquire the chain...