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BCCI SPONSORSHIP DEALS
BCCI ropes in Campa Cola, ChatGPT and SBI Life as associate partners for Team India matches till 2028The BCCI has appointed Campa Cola, ChatGPT and SBI Life as associate partners for 35 bilateral matches in India through March 2028. Campa C...- Dream11 completes pivot, no longer a gaming appDream11 has shifted to a global sports engagement platform, discontinuing all prizes. This move follows India's 2025 Online Gaming Act bann...
- BCCI Hikes reserve price for its title rights by over 15%The BCCI has significantly raised its reserve prices for title and associate sponsorship rights. New bids are now invited for these valuabl...
- There have been several ups and down in last four months: Indian batting prodigy Vaibhav SooryavanshiIndian cricketer Vaibhav Sooryavanshi feels confident for the upcoming T20I series. He acknowledges recent challenges but remains focused o...
- Beyond the IPL lies almost every state's hunt for its own cricket gold mineRegional T20 leagues are developing into a new cricket economy beneath the IPL. These competitions aim to produce future IPL stars and beco...
- BCCI bags Rs 270 crore AI sponsorship deal for IPLThe BCCI has inked a significant Rs 270 crore sponsorship deal with Google's AI platform Gemini. This partnership will span three years, be...
- IPL title rights base price set at Rs 1,750 croreOn December 12, the BCCI released a tender for title sponsor rights for the IPL seasons 2024-2028. The tender will be available for purchas...
- BCCI signs on Adidas as kit sponsor for 5 years in 250-cr dealThe deal, which will begin with the ICC World Test Championship next month and end in March 2028, will see Adidas becoming the official kit...
- Byju's may exit BCCI jersey sponsorship dealThe company might continue as a sponsor until March 2023. "Byju's wants to walk out of the sponsorship deal with BCCI since it is optimisin...
- Mastercard set to replace Paytm as title sponsor for all BCCI matches in IndiaBCCI is expected to re-assign the rights at the same price–Rs 3.8 crore per match–to Mastercard.
- Tata group replaces Vivo as IPL title sponsors for 2 years; BCCI set for windfallAs per reliable sources, the Tatas will be paying around Rs 670 crore for two years of title sponsorship while Vivo will pay a total of Rs ...
- IPL sponsors may get 1-year pro-rata extensionThe issue is that title sponsor Vivo's deal will now end in 2023, while the other official partners-Dream11, Unacademy, Cred, Upstox and Ta...
- BCCI dials India Inc for IPL title sponsorship post Vivo exit; experts feel cost is too highPeople involved in the negotiations said that BCCI has offered up to 50% discount for the rights, but so far it has not received an affirma...
- BCCI, Vivo suspend IPL partnership for one year, may resume next yearThe BCCI sent out a one-line statement without giving any details to say that Vivo will not be associated with the IPL this year. Vivo won ...
- Indo-China clash: IPL governing council to review sponsorship dealsVivo had picked up the IPL title sponsorship rights for Rs 2,199 crore for five years in 2018, which results in the Chinese smartphone make...
- BCCI scores Rs 150 cr more with new deals, creates 3 associate sponsor roles; Pepsi signs 4-yr dealAfter withdrawing its sponsorship of the Indian Premier League, beverage maker PepsiCo has signed up as the new associate sponsor.
- Advertisers prefer IPL over team IndiaThe Board of Control for Cricket in India (BCCI)’s most ambitious league - the T20 IPL - seems to have turned into its biggest nemesis.
- Sony may not televise IPL slam bangThe broadcast rights for the upcoming IPL T20 tournament may revert back to World Sports Group (WSG), if Board of Control for Cricket in In...
- Big TV pulls out of IPL sponsorship deals after talks with SET hit a wallBIG TV, has withdrawn sponsorship deals from the Indian Premier League after negotiations with the broadcaster Sony Entertainment Televisio...
- Airtel Digital may not get to advertise in IPLDTH player Airtel Digital Television will not be allowed to advertise on Indian Premier League’s broadcast rights holder Sony Entertainment...
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