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BCCI JERSEY SPONSORSHIP
Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...- Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
- BCCI bags Rs 270 crore AI sponsorship deal for IPLThe BCCI has inked a significant Rs 270 crore sponsorship deal with Google's AI platform Gemini. This partnership will span three years, be...
- Apollo Tyres wins Team India jersey sponsorship rights with ₹579 crore bidApollo Tyres has emerged as the front-of-jersey sponsor for the Indian cricket team, securing the rights with a ₹579 crore bid, surpassing ...
- WPP & ITW in fray for front-of-jersey cricket sponsorship for national cricket teamWPP Media and ITW Universe are among those vying for the Indian cricket team's jersey sponsorship. A cement manufacturer and a tech firm al...
- BCCI to finalise team India jersey sponsorship in two weeksThe BCCI is set to finalize Team India's jersey sponsorship within two weeks following the tender process, with bids due by September 16. A...
- Asia Cup 2025: Team India's new sponsor-less jersey revealedTeam India is preparing for the Asia Cup 2025 in the UAE, commencing September 9. Shivam Dube unveiled the new sponsor-less jersey after BC...
- BCCI looks for new jersey sponsor to take guard at the creaseThe BCCI seeks a new lead sponsor for the national cricket team after Dream11's exit due to the government's ban on money-based gaming. Wit...
- Dream 11 out, BCCI hunts for next big hitterThe Board of Control for Cricket in India aims to secure ₹452 crore via front-of-jersey sponsorship. This follows Dream 11's exit due to go...
- From Sahara to Dream11: Harsh Goenka calls India's cricket jersey as 'real brand survival test'Harsh Goenka's comment highlights the risks of sponsoring the Indian cricket team. Dream11 ended its jersey deal after a new gaming law. Ma...
- Dream11, BCCI end jersey sponsorship after online gaming banThe BCCI has confirmed the conclusion of its ₹358-crore jersey sponsorship agreement with Dream11. This decision follows the enactment of t...
- Dream11 in talks with BCCI to exit ₹358 crore jersey sponsorship after gaming banDream11 is in talks with the BCCI to potentially exit its jersey sponsorship deal due to the government's ban on real-money gaming, impacti...
- Byju’s wants BCCI dispute in arbitration; NCLT defers matter to February 7Byju's has referred its dispute with the Board of Control for Cricket in India (BCCI) to an arbitrator and is trying to settle the matter. ...
- Dream11 bags team India jersey sponsor rights at base price of Rs 358 croreDream11 was the only serious contender in the race as Disney Star was the only other company that picked the tender document, a source told...
- BCCI sets Rs 350 cr base price for lead sponsorship rightsThe BCCI released the tender for national team lead sponsor rights on June 14. The tender document will be available for purchase until Jun...
- Byju's may exit BCCI jersey sponsorship dealThe company might continue as a sponsor until March 2023. "Byju's wants to walk out of the sponsorship deal with BCCI since it is optimisin...
- MPL saves the day for BCCI, comes on board as official kit sponsor for Team IndiaBCCI announced MPL Sports, the athleisure wear and sports merchandise brand from MPL, as the official kit sponsor for the next three years,...
- Edu-tech company Unacademy picks bid papers, set to fight for IPL title sponsorship rightsWhile no one from Unacademy was prepared to speak on the issue, an industry insider, who is privy to the Edu-tech company's preparations to...
- Star beats Sahara to win logo sponsorship rights for Indian cricket teamStar India won bid for Indian cricket team’s logo sponsorship rights from 2014 to 2017 for Rs 1.92 cr a match, a drop of 40% from Rs 3.34 c...
- Advertisers prefer IPL over team IndiaThe Board of Control for Cricket in India (BCCI)’s most ambitious league - the T20 IPL - seems to have turned into its biggest nemesis.
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