Searched for
BARC REGISTRATION RENEWAL
MIB revamps decade-old TV ratings system, expands scope, tightens normsIndia's TV audience measurement system is set for a major overhaul. New rules mandate tracking viewership across all screens, including OTT...- Add CTV views in audience measurement, BARC toldThe I&B ministry has urged BARC to integrate Connected TV (CTV) viewership into its measurement framework to enhance the system as consumer...
- Meet BARC, a new TV ratings system to create a new set of winners and losersFor the world’s second largest and fastest growing television market, the new BARC system is nothing short of an earthquake.
- Load More