A key figure in India’s fast breeder nuclear programme has highlighted the significance of the Prototype Fast Breeder Reactor (PFBR) achiev...

The Indian Broadcasting and Digital Foundation is requesting an extension to implement new television rating rules. Key provisions regardin...

In an order dated March 6, it noted that amid the Israel-Iran conflict, certain news channels were displaying “unwarranted sensationalism a...

India's TV audience measurement system is set for a major overhaul. New rules mandate tracking viewership across all screens, including OTT...

In a groundbreaking collaboration, BARC and Nielsen have unveiled BARC | Nielsen ONE Ads, a cutting-edge solution designed for advertisers ...

BARC has increased the meter count used for measuring viewership of Indian TV audiences to 59,000 and is on the way to touch 65,000 in the ...

The Ministry of Information and Broadcasting (MIB) has given approval to the Broadcast Audience Research Council (BARC) to share raw-level ...

“BARC India and the industry at large, welcomes the MIB’s directive to resume the release of data for individual news channels. The data wi...

While the growth in ad volumes is seen across genres kids' channels have witnessed jighest growth rate of 35% followed by music channels wh...

Barc stopped publishing viewership data when Trai’s new tariff order came into effect and affected on-ground distribution.

On February 22, TRAI directed BARC India to release the viewership data immediately on its website.

BARC said many subscribers have been expressing their need for this service and hence reputed data Insight consultants may provide this.

Average time spent per user has gone up 21% to 3 hours & 46 mins, while impressions increased 24 per cent to 25.2 billion in last one year,...

After 18 years of reporting TV viewership ratings, TAM Media Research will cease to give TV ratings effective February 29, 2016.

Television rating agency Broadcast Audience Research Council (BARC India) today said it has partnered with television audience measurement ...

Broadcast Audience Research Council India (BARC) today partnered with Twitter to provide television audience ratings data without any cost.

With over 300 channels being watermarked with this world’s leading technology for measurement, BARC India relies heavily on the technology ...