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AXE DEODORANT
Best Talcum Powder for Men: The Perfect Addition to a Man's Grooming RoutineTalcum powder for men is the perfect solution for keeping your skin dry and fresh throughout the day. Its unique formula helps to lock in m...
Here are the Best Deodorants for Men in India Under 250Deodorants help you smell wonderful in addition to keeping you up and energised all day. This assists to increase your overall confidence a...
Covid impact: After a sales dip, deodorant market is betting on revenue surge as people start stepping outNow, as people start returning to offices and are going out, the deodorant brands are again getting ready to give more bang-for-the-buck pr...
Fogg, Engage top the Deo charts as Axe falls to fifthEngage and Kolkata-based McEnroe Consumer Products’ Wild Stone were the two fastest growing brands in terms of value over last year for the...
We are market leader in some sectors against the mighty HUL: Nivea"We have, for the first time last year, crossed $100 million in India and we are profitable,” Stefan Heidenreich said.
ITC’s Engage range takes second spot in deo market by volumeThe sweet smell of success for ITC with the Engage range highlights the trend of newer entrants gaining share in the Indian deodorant marke...
New players in deodorant market like Aira Sensual, MenClub shake up FMCG segmentLittle wonder then the deodorant market is seeing brands emerging as if they are being sprayed out of an aerosol can, and the winners are n...
Emami enters male deodorant space with 'He'Emami is rolling out a new brand ‘He' which it wants to eventually extend into the entire space of male grooming in areas such as skin and ...
Axe deodorant from Hindustan Unilever slips to third position in Indian marketThe consistent decline has forced HUL to revisit its marketing strategy behind Axe without veering away from its core proposition.
Fogg clouds Axe effect, rises to No. 1 spotFogg, a relatively new brand in the deodrant space from Vini Cosmetics'stable, has toppled Axe, a well established global brand.
ASCI to use Facebook, Twitter to promote its online redressal serviceThe unique login ID and password for the online account provides consumers a single window to lodge complaints, fast-track complaints.
- Brand extension: Axe struts into the men's soap space
HUL is giving Indian men yet another avenue to turn into ambrosial Romeos by extending Axe into shower gel early this yr &, more recently, ...
Hindustan Unilever plans to extend Lux brand into the deodorant segmentUnilever, the Anglo-Dutch parent of HUL, has so far extended the 112-year-old Lux brand into a range of body and hair wash products.
- HUL, Garnier, Nivea, Emami vie for pie of men’s grooming market
Anshul D can tell the difference between a mohawk styled with hair wax and another spiked with gel.
- Unilever to buy personal care biz of Sara Lee for 1.3 bn euros
FMCG company Unilever said it will acquire the personal care business of US-based Sara Lee Corporation for 1.27 billion euros in cash to fi...
- Common scents
Sex appeal from a can or should sound quite ludicrous.
- Do or Deo: Unilever smells big biz in Asia
In the New World Odour, Asia smells the worst, says Unilever, suggesting it's time we Asians did something serious about it. Keeping custom...