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AVIK BHATIA
Maruti's premium play turns 10: Did it truly build a brand or just a better showroom?Ten years after its launch, Maruti Suzuki's Nexa is at an inflection point, preparing for Nexa 2.0 to re-engage aspirational buyers. Despit...- India’s SUV moment: Homegrown brands rewrite the rulesIndia SUV sales: With utility vehicles now claiming 66% of the market, India’s local players are no longer chasing the pack -- they are set...
- India clinch double podium, Iran tops AEF Cup standingsIndian riders Surya Aditya and Avik Bhatia won silver and bronze at the AEF Cup CSIY-B held at Surge Stable. Iran's Yazdan Mollaafzal claim...
- Why have European car makers struggled to succeed in India?European brands have failed to capitalise on successive waves of boom in the Indian car market. With Chinese brands pushing them out and th...
- Premium vehicle bookings provide festive fireworksThis underlines the SUV frenzy that has gripped Indian buyers following the pandemic. Despite long waiting periods, people are queuing up, ...
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