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ATUL PHADNIS
CII to host Global Media and Entertainment Investor Meet with WAVES Bazaar at 12th BIG Picture Summit 2025The Confederation of Indian Industry (CII) is launching its first Global Media and Entertainment Investor Meet at the 12th BIG Picture Summ...- EasyRewardz bags Rs 3 crore in Pre-Series AThe company will deploy the funds for team expansion and product development. The company will close a Series A round of Rs 60 cr by end of...
- New devices coming in, like DVRs, are first supposed to pass the litmus test of consumer acceptance: Atul Phadnis, What's-On-IndiaIn India we have seen almost nil activity for Operator independent recorders - most DVR launches have happened as DTH/ Cable companies have...
- Advertisers spooked: DVRs allow viewers to record programmes and watch them after fast-forwarding advertisementsDigital video recorders allow viewers to record programmes and watch them when they wish to — and after fast-forwarding the advertisements.
- Cricket: It delivers eyeballs, lossesAt different stages of the brand life-cycle, it makes sense to associate with a big event.
- Media E2E to introduce online TV guideIndustry estimates suggest that in 2007/08, India will have close to 500 television channels, churning out as many as 75,000 programmes per...
- Sourav: Adman's old idea in a new avatarMarketers feel that several Sourav ads which had gone off air may once again hit the airwaves.
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