Japanese firms advertise on cartoon shows to convey that its brands stand for high qualityAn increasing number of cos such as Maruti Suzuki, Honda, GlaxoSmithKline, Hindustan Unilever, and Samsung use 'Doraemon' to promote their ...
26 Nov, 2013, 04.00 AM IST
Smartphones and tablets taking the game away from Playstation, XboxThe console makers and retailers say this is the first time that sales of consoles has taken a hit, forcing them to re-look at their strate...
24 Jul, 2013, 03.39 AM IST
- PlayStation launches game on SRK flick RA.One
Sony PlayStation today launched a game console, `RA.One-The Game', in a prequel to the coming Shahrukh Khan-Kareena Kapoor starrer RA.One.
05 Oct, 2011, 11.26 PM IST
- Sony slashes PlayStation 3 prices by 15% in India
Sony on Tuesday said it has slashed price of its gaming device PlayStation 3 by 15 per cent to Rs 16,990 in India.
23 Aug, 2011, 08.35 PM IST
- Be Indian, Play Indian: Indian-themed games make inroads into social gaming scenario
Foreign superheroes and characters will have to make way as the Indian-themed games make their presence felt on the social gaming scenario.
19 Jul, 2011, 11.19 AM IST
- Gaming breaks gender barrier; women gamers account for 20%
Women gamers account for nearly 20% of the total market and could potentially double in the next three years.
02 Apr, 2010, 06.28 AM IST
- Gaming companies see big money in ‘fair’ play
Gaming may have been a male bastion, but women are making swift inroads. Gaming companies claim women gamers have evolved as a thriving seg...
01 Apr, 2010, 01.55 AM IST
- Sony Entment to roll out India-specific games
Sony Computer Entertainment, which is responsible for marketing and import of PS3, PS2 and PSP gaming consoles and software, is planning to...
13 Apr, 2009, 05.58 PM IST
- Sony Computer launches 'Hanuman-Boy Warrior' game on PS2
London-based Sony Computer Entertainment Europe (SCEE)launches 'Hanuman-Boy Warrior', a game with mythological content on PlayStation2.
25 Mar, 2009, 09.46 PM IST
- India one of the biggest untapped gaming market in the world
India with one of the biggest untapped gaming market in the world with less than one per cent penetration held a huge potential with indust...
16 Nov, 2008, 12.28 PM IST
- Sony asks Centre to cut import duty on consoles
Sony Computer Entertainment has asked the Centre to slash the "high" import duty on consoles from 35 per cent to 15 per cent.
09 Nov, 2008, 09.53 AM IST
- Sony to launch fourth version of PS-2 by Diwali
This will simultaneously be released in the European and Indian markets, said SCE country manager (playstation) Atindriya Bose to ET.
03 Jul, 2008, 01.09 AM IST
- Video game market getting hotter day by day
An array of accessories ensure that avid gamers remain glued to the action
20 Jun, 2008, 01.18 PM IST
- India-specific games on Bollywood, mythology on anvil
Gamers in India could soon be playing games based on Indian mythology or with their favourite Bollywood star as a character in the game.
03 Feb, 2008, 12.56 PM IST
- Fashiontronics: Gadgets see hi-tech meeting hi-fashion
Want to make the look and feel of your gadgets and gizmos unique? Fashiontronics is the answer for those looking at creating individual sty...
27 Jan, 2008, 02.00 PM IST
- Sony unveils PlayStation3 in India
Sony Computer Entertainment India (SCEI) has unveiled the new 40 GB PlayStation3 and the slim and light PSP with video out facility for the...
24 Nov, 2007, 10.28 PM IST
- Get ready to play SRK in Don on your playstation
The Bollywood bandwagon looks all set to take on board the rising console gaming market in India, what with both Sony and Microsoft now cou...
27 Oct, 2007, 12.29 AM IST