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ASIA CUP SPONSORSHIP
Football emerges as India’s second-most popular sport after Cricket: NielsenFootball is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...- Zee nears deal to bag India media rights for 2026 FIFA World Cup after JioStar exits raceZee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...
- Dream 11 out, BCCI hunts for next big hitterThe Board of Control for Cricket in India aims to secure ₹452 crore via front-of-jersey sponsorship. This follows Dream 11's exit due to go...
- Asia Cup: Sony sets top ad rates for India-Pakistan clashSony Pictures Networks India (SPNI) has set ad rates for the Asia Cup, with the India-Pakistan match commanding ₹14-16 lakh per 10-second s...
- Asian Cricket Council awards exclusive Asia Cup sponsorship rights to TCM Sports Management until 2031TCM Sports Management has secured exclusive commercial sponsorship rights for all Asian Cricket Council (ACC) Asia Cup tournaments until 20...
- Indian sports industry clock 11 per cent growth in revenue to ₹15,766 crore in 2023Media spends on sports fell 1% to ₹7,494 crore last year due to a 16% decline in TV ad revenue to ₹4,620 crore, according to the latest edi...
- ICC may earn up to $150 million in World Cup sponsorship feeThe world cricket governing body has 20 sponsors and partners for ICC World Cup 2023. It has six global partners that are paying $8-10 mill...
- Rohit & Co's stellar show catalyses Disney+ Hotstar's sponsorship revenues for ODI World CupThe success of the Indian cricket team in the Asia Cup, coupled with the marketing strategies of Disney+ Hotstar, has attracted more compan...
- Sponsors line up for World Cup at Disney StarThe company has engaged PhonePe, Mahindra, Coca-Cola (Charged), HUL (Glow and Lovely), IndusInd Bank, Mondelez and Jindal Panther as broadc...
- Star Sports bags Rs 150 crore TV sponsorship from PhonePe for ICC Cricket World CupDisney Star, the official broadcaster of the ICC ODI World Cup 2023, has secured a sponsorship deal worth Rs 150 crore for TV advertisement...
- Cola companies to rope cricketers for advertisements ahead of busy cricket scheduleSoft drink giants Coca-Cola, PepsiCo, and Reliance's Campa are preparing for a "second summer" during the cricket season after the April-Ju...
- Mahindra & Mahindra inks sponsorship deal with Disney Star for ICC WCMahindra & Mahindra has entered into a sponsorship agreement with Disney Star for the ICC Cricket World Cup 2023. This collaboration allows...
- Disney Star bags Rs 200 crore sponsorship from Hindustan Unilever for Asia Cup and World Cup, sources sayDisney Star, the official broadcaster of the Asia Cup and ICC Cricket World Cup, has secured a sponsorship deal worth around Rs 200 crore f...
- Disney Star curates flexible ad packages for Asia Cup and ICC World Cup while it chases unprecedented reachDisney Star is set to attract advertisers to its flexible sponsorship packages for the Asia Cup and ICC Cricket World Cup, which the Indian...
- Disney Star seeks premium rates from advertisers for ICC CWC, Asia CupStar Sports is asking for Rs 120 crore for co-presenting sponsorship and Rs 90 crore for associate sponsorship opportunities for the World ...
- Sport sponsorships rise to Rs 5,900 crore in 2022, cricket corners 85 pc of money: ReportThe renewal of IPL sponsorships post the 2023 season, BCCI home series title and central sponsorship along with team India sponsorship, BCC...
- Sports ad spending grew 49% to reach Rs 14209 crore in 2022: GroupM ESPThe 10th edition of the Sporting Nation Report 2023 notes that the ad spends on sports have crossed the Rs 10,000 crore mark for the first ...
- Asia Cup T20 signs up Micromax as title sponsor for Rs 10-12 croreThe Asia Cup starts on February 24. The tournament will see India and Pakistan play each other after a gap on February 27.
- Brands bet big on T-20 games, to shell out Rs 3,000 croreThe next four months will see brands spend close to Rs 2,500-3,000 crore on back to back T20 action on both on ground and on air sponsorshi...
- ESPN on turning track as fatigue threatens to spoil ICC mini WCThe participation of star teams like Australia and England is important since this is a mini World Cup. If they pull out, it would have a d...
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