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ASHISH KHAZANCHI
This Diwali, India’s ad world tests how far AI can really goAI is transforming the advertising industry's approach to festive campaigns, moving from novelty to a practical creative aide. While agenci...- What's inside Oyo's 'Raho Mast' campaign?Oyo's campaign has been conceptualised and conceived in-house under the charge of Mayur Hola, creative head, India, and SE Asia, for the co...
- Power of print can help reduce e-waste, tooIndia has made it to the fifth-biggest rank on the list of global producers of e-waste, with the country generating around two million tonn...
- How Maggi can revamp itself once the storm is overMaggi finds itself in a huge mess as it struggles to get out of the lead controversy. Advertising professionals share their thoughts on wha...
- Maggi controversy: Nestle's 70 per cent noodle market share faces heatThe Maggi controversy is expected to have a cascading effect on the Rs 4,000 crore instant noodles market. Maggi has a 70% share of this ma...
- Shopclues to launch first ever brand campaignThe company was launched on social media and has been working with digital agency iProspect for its online and social campaigns.
- ‘Jhingalala’ duo starts an Enormous ventureAshish Khazanchi has joined hands with Ajay Verma, chief growth officer, Draftfcb Ulka, to launch a new advertising agency called Enormous.
- The best & worst ads of 2012ET puts together a jury of five eminent ad men to pick out the advertising that gave them their jollies in the year gone by, and the campai...
- Hits & Misses 2011: Best and worst ads of the yearFive independent advertisement agency guys pick their best and worst ads of 201.
- India scores 16 metals on Day 3 at Cannes; Mediacom wins GoldAs we were trooping into the press room to hear the winners’ list, there were quite a number of anxious enquiries from the Indian contingen...
- O&M advertising agency tops 6th year in a rowExtending its domination over the Indian advertising industry, premier ad agency O&M India has once again emerged as India’s most admired C...
- India's top ten television adsET presents an exclusive peek into India's biggest television adverstisements.
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