"The decision to place fruit-based, non-caffeinated sparkling drinks in the sin tax category, taking GST on Appy Fizz up by to four times f...

Terming it as a "hasty ban", Parle Agro said it will "negatively impact" overall businesses of the industry players in the FMCG (Fast Movin...

According to the DRHP, Mandala Swede SPV holds 6.16 per cent stake in the Kolkata-based Keventer Agro Limited.

"In general as a company we don't go into a very large number of new product launches.We really stay quite focussed on select product launc...

In a rare incidence of a local company taking action against a multinational for alleged trademark violation, Parle Agro has moved the Bomb...

Appy Fizz is leader and creator of the sparkling fruit drink category with over 99% market share.

Consumers in rural markets are becoming more discerning and have personal preferences while selecting their choice of beverages.

The company recently roped in Hindi actor Salman Khan as the brand face for Appy Fizz and Chauhan said it is part of the strategy of growin...

With a strong focus on South India, the announcement is a part of the Parle Agro's expansion plan to become a Rs 10,000 crore entity by 202...

Parle Agro said the new product is part of a wider strategy to double its revenue to Rs 5,000 crore by 2018, especially from its flagship b...

Appy Fizz, which had created the fizzy fruit beverage category in the country, is also its market leader and has been growing at double dig...

The mango-based beverage category saw almost flat sales, with 1 per cent growth last year, while Frooti saw double digit growth following i...

CLA owner Raj Kurup and Parle Agro chief marketing officer Nadia Chauhan, who are husband and wife, said the move was part of their decisio...

Creativeland Asia (CLA) is apparently on the verge of losing the Parle Agro business, an account that it has handled since it was founded i...

The fruit-based carbonated drink segment has a market size of Rs 200 crore at present with products like Appy Fizz, Nimbooz & others.

Ads for Pepsi, Bajaj, Appy Fizz, Surf Excel & Dish TV, etc are all rekindling hope with an eye on WC 2011.

Fruit drinks, which gained last year from the pesti-cola controversy and the fruit juice price hike last year, are expected to do an encore...