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ANUJA CHAUHAN WRITER
The power of ‘No’: Social connections are important but some obligations can drain your battery quicker than a 5-km sprintWriter Anuja Chauhan, non-fiction author Rashmi Bansal, and entrepreneur Mamta Sharma emphasise the importance of being socially selective ...- 'Murder Mubarak' star Pankaj Tripathi showers praise on director Homi AdjaniaTripathi plays cop Bhavani Singh, who is hot on the heels of the killer.
- Sikkim Art & Literature Festival to celebrate literary landscape of regionThe three-day event will witness wide-ranging discourse on topics including climate change, wildlife conservation, history, culture and eth...
- Lockdown hair and anti-ageism have created a niche haircare segment that celebrates the greysAs per industry estimates, the market size for haircare in the 45+ age group is Rs 25,000-30,000 crore. Srikanth says that if one is to fol...
- In the year of the pandemicAs 2020 enters its final lap, a list of artists, writers and filmmakers weigh in on how the last few months have impacted their work.
- Margaret Alva’s son Nikhil behind Congress' just-launched 'ab hoga nyay' campaignAs part of the strategy, Congress President Rahul Gandhi gave details of the payout under the proposed minimum guarantee scheme on Mar 25.
- SheThePeople's women writers' festival to be held in BengaluruPutting the spotlight on women writers, the festival will encompass both fiction and nonfiction writing including short stories, gender nar...
- Hypernationalism is stupid but borders must be protected: Anuja ChauhanYoungsters nowadays tend to think that there were no liberated women in the 1970s. But Indira Gandhi was the prime minister, said Anuja Cha...
- A clutch of fiction writers are finding publishers & readers, but are they able to make a living out of their stories?The India Book Market Report valued the overall market in India at $261 billion in 2013-14. This positions India among the largest English-...
- Why the writers and thinkers of India face a critical Nirbhaya momentFor the literary circle in the country that is returning its awards and resigning from representative bodies, it is the Nirbhaya moment.
- Ads go rad, but will they help customers loosen the purse strings?From the boss wife to the bold lesbian twosome, it's hard to miss the flood of fem-vertising. But by tugging at your heartstrings, are the ...
- Writers turn to marketing: Authors turn to YouTube and social media to promote their booksIn a bid to market her book The House That BJ Built, author Anuja Chauhan uploaded a YouTube trailer that got more than 15,000 hits.
- APJ Abdul Kalam, Jung Chang in Jaipur Literature Festival final line-upThe former President and distinguished scientist is scheduled to share his vision for India, discussing the crucial issues the country face...
- Harry Potter series tops Facebook 'book challenge'The 'book challenge' exercise by a social media platform shows Harry Potter topping the list of top ten books list shared by readers.
- Writer & advertising consultant Anuja Chauhan takes the 10 books challengeFrom 'A Suitable Boy' to 'Ogilvy on Advertising': Anuja Chauhan takes on the 10 book challenge.
- Tanishq advertisement breaks stereotypes; shows a dusky bride and remarriageDiwali is when Indian advertising celebrates its traditions. Deep fried jalebis, firecrackers and diyas, happy joint families with shimmeri...
- JWT-Ford Figo controversy showcases what's really wrong with advertisingIn ad agencies today, that lack a strong creative heritage, nobody is sure what a good ad is.
- Samsung ambushes Nokia in smartphone warThe cut-throat competition between the country's top two mobile handset players looks like the old Cola War between Coca-Cola and PepsiCo.
- 'Companies don't like great ads if products don't sell'Advertising doesn't give importance to people anymore," says Anuja Chauhan, author and former advertising professional.
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