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ANITA NAYYAR
Expecting more ad spend in GST era, say agencieswhile the overall benefit to the economy from GST will have a cascading effect, more specific push could come from sectors like FMCG.
11 Indians to be part of juries at CannesAgnello Dias, co-founder of Dentsu Taproot India, will be on the jury for Outdoor Lions, while Bobby Pawar, from Publicis, will be among th...
Volleyball Federation of India planning IPL-type leaguesVolleyball Federation of India is planning Indian Volleyball League as well as Indian Beach Volleyball League, both with eight city teams e...
About 80 million of ISL’s viewers now from non-urban areas: StarRural and semi-urban India account for nearly half of the viewership of the ongoing second season of the Rupert Murdoch and Mukesh Ambani-p...
Brand Mahendra Singh Dhoni likely to remain strong, say sports marketersThe Indian captain announced his retirement from Test cricket a few months back, after which many speculated that his endorsements would dw...
World Cup 2015: Star India hikes ad rates after India's performanceMedia buying firms say now even unconventional advertisers are looking to buy one-off spots, even at a premium, with India almost certain t...
Over 40% of overall FIFA world cup viewers on television in India were femaleThe month-long tournament saw 55 million Indians tune in to watch the matches, out of which 32 million were male while 23 million were wome...
Nearly 82% Indians see brands as 'aspirational symbols'The top three brands are followed by Sony, Samsung, Parle-G, Unilever, Tata Motors, Airtel, Hyundai, LGE and Maruti.
Advertising industry expects slim growth this festive seasonThe ad industry is not in its normal celebration mood this festive season as agencies and media planners expect just about 7% growth in Sep...
- 32% smart-phone users do shopping with the device
The report said that 15.7 per cent of smart-phone buyers and 16 per cent of tablet buyers prefer not to visit a physical store for purchasi...
- No ad break for DD in CWG 2010 closing show
Doordarshan told not to air any commercial during Commonwealth Games closing ceremony’s live telecast; Advertisers already on board to take...
- 18 Indians detained for breaching Australia peace rally
Around 18 youths have been detained for allegedly "breaching peace" during a rally by Indian students demanding justice for the victims of ...
- Anita Nayyar to be CEO of MPG
It’s time for a change of guard at the Media Planning Group (MPG), the independent media unit of France-based Havas.
- Anita Nayyar joins MPG as CEO
Anita Nayyar, formerly CEO of Starcom North and East has moved to join the Havas-owned MPG as its CEO. Vishnu Mohan, CEO, MPG Asia Pacific,...
- Cellphones now create their own buzz
As it gets recognised in the media, the mobile phone is surely emerging as a full fledged media vehicle.
- Soccer eats into prime time space
The month-long soccer extravaganza came to a fitting finale, with the Azzurri dashing French hopes and claiming the coveted FIFA World Cup ...
- Movie makers zoom in on the power of marketing
Bollywood production houses are waking up to the power of marketing like never before.