As the head of the digital business, Mani will be responsible for spearheading the growth of JioCinema, which has disrupted the video strea...

Advertising spending on the Indian Premier League (IPL), which includes TV and digital ads, has dropped by 20% due to the absence of some c...

"We are seeing an uptick in the reach of connected TVs this year. At the end of five weeks, CTVs will have over twice the reach of HDTVs. W...

Jio's VIP Box platform offers exclusive fan interactive content from all 10 IPL teams. Some experiences include taking a selfie with the te...

The Indian Premier League (IPL) continues to attract significant viewership, with Viacom18 reporting that JioCinema had over 1,300 crore vi...

Sources have indicated that the experienced TV broadcast executive will join Viacom18 as its new CEO. It is also learned that major changes...

Access improvements, marketing campaigns, and close-fought games have led to a significant increase in viewership of the Indian Premier Lea...

As per data provided by Viacom18, JioCinema has recorded the highest-ever opening weekend for the tournament on digital, clocking over 1. 4...

IOC President Thomas Bach said through this partnership with Viacom18, fans across India and the subcontinent will be able to witness the m...

The cumulative reach of 58 matches of the FIFA World Cup 2022 including the two quarter-finals stood at 47.4 million viewers. The average r...

They have asked ICC for reasons that led to PwC's exit and pointed out that the development only "re-affirms" the material concerns that th...

The network has signed a three-year deal with the American professional basketball league, the NBA (National Basketball Association), and w...

“Viacom18 has just started building a strong sports portfolio and Anil will be joining us as CEO – Sports business,” the source confirmed.

Market sources confirmed that media rights holder Star India has already signed Byju's, Dream11, ITC, MRF, PhonePe, Coca Cola India and AMF...

n an earlier interaction, Anil Jayaraj, head of ad sales for Star Sports, had said that the response from advertisers was good. He had not ...

Market sources say the Star India’s asking rates for bundled ad sales (TV and digital) were coming up to Rs 9-10 lakh per 10 seconds effect...

Pidilite Industries, maker of Fevicol, has signed a marketing and promotion deal with the film’s producer Arbaaz Khan for the song.