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AMUL PRODUCT CATEGORIES
All Kwality Wall's items to be milk-based next year, says CEO Peter ter KulveMagnum Ice Cream is transforming its Kwality Wall's business in India. The company is moving from vegetable fat frozen desserts to dairy ic...- India Inc is scaling fast, but is it building to last?Young brands face pressure to scale rapidly, often neglecting foundational brand building.
- Inside Amul’s new plan to sell everything from frozen pizza to protein shakesDairy giant Amul, which has touched a milestone Rs 1 lakh crore turnover in FY26, is making its boldest bet with its blue-and-red-ocean str...
- India’s protein boom runs into a whey crisis as prices surge 4X, shortages loomProtein-rich foods are becoming more expensive in India. Global supply issues and rising demand are pushing up the cost of whey, a key ingr...
- From milk to ACs, everyday essentials getting costlier as war fuels inflationIndian households face rising costs for daily essentials. Fuel and commodity price hikes are pushing up prices for milk, packaged foods, an...
- Why milk packets in India come in blue, green & orange colours. Most people never notice the real reasonIndian milk packets use distinct colours to indicate fat content. Blue signifies toned milk, green for standardised, and orange for full cr...
- On their toes: Brands step up anti-counterfeit drive as fake products flood marketsCompanies are fighting a rising tide of fake goods. Brands from toothpaste to cigarettes are changing packaging and tightening checks. Coun...
- Heatwave spurs surge in AC, beverage, ice cream output in IndiaSoaring temperatures have triggered a sharp demand rebound for ACs, beverages, and ice cream, with companies boosting output after a 50% sa...
- Amul cuts prices of 700 product packs, ghee to be cheaper by Rs 40/litre from Sep 22GCMMF, the owner of Amul brand, has declared a reduction in the retail prices of over 700 product packs, encompassing items like ghee, butt...
- Confident of achieving every target that we have set for ourselves in next few years: Jayen Mehta, AmulThe specialisation of task is there assigned, the job of procurement of milk at the villages, processing at the district union and marketin...
- Amul enters the fruit juice marketThe move to launch fruit juices comes after the Amul strengthened its portfolio with chocolate based products in past couple of years.
- Amul trademark to get global shieldAmul is joining the league of global brands such as Coca-Cola, Kodak and Wimbledon to get a "well-known" trademark.
- Amul fights market battles on home turf with new competitorsAmul, the homegrown dairy brand from Gujarat, is fighting battles on all fronts as smaller players are picking on it category by category.
- Amul to spread bakery business; new plant for cookies on menuAmul plans to expand its fledgling bakery products business and will soon build a plant that can produce 20 tonnes of cookies a day.
- Amul launches premium milk 'Amul Diamond' worth Rs 44 per litreHomegrown dairy brand Amul from Gujarat Co-operative Milk Marketing Federation has launched "Amul Diamond" in the Ahmedabad and Saurashtra ...
- Amul to hot up frozen yogurt marketAmul is now eyeing the growing frozen yogurt market in the country. The GCMMF that markets brand Amul has launched frozen yogurt.
- Amul takes Hindustan Unilever to court in butter-mayonnaise tussleLater Amul too launched its own margarine brand ‘Delicious’ followed by a low-fat butter version ‘Amul Lite" to counter Nutralite.
- Amul targets Rs 30,000-crore sales by 2020R S Sodhi, the new managing director of Gujarat Co-operative Milk Marketing Federation, wants to convert Amul into a strong food brand by p...
- At sixty, Amul turns on the glamour quotientAbout six-decade-old country’s strongest food brand Amul is set to get a facelift. The GCMMF that markets Amul and Sagar brands of dairy pr...
- Food for thought: Amul to enter bakery segmentThe plan to enter the bakery segment will help Amul emerge as a major player in the food market, thus enhancing its scope from just dairyin...
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