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AMUL COMMERCIALS
Iran war: Fuel price surge squeezes dairy, poultry value chainsIndustry officials say rising fuel costs, coupled with geopolitical disruptions affecting commodity markets, are squeezing farmer margins a...- Cooperatives key to India’s agricultural growth: NAASAgricultural cooperatives offer vital solutions for small farmers facing market access and cost challenges, says a research paper.
- Eating out or ordering online may soon cost more: Food services set to become 5–10% costlier starting next week amid fuel price hikeEating out and ordering food will soon cost more. Fuel prices have increased, impacting restaurant costs. This will lead to a 5-10% rise in...
- Historic first: Special Amul milk freight train reaches Jammu & Kashmir from GujaratJammu division of Indian Railways achieved a historic milestone with the arrival of the first special milk freight train from Gujarat. This...
- 'Amul paani mein protein mila chuka hai': Netizen's roast Amul for launching 10g protein kulfi and lassi: Check hilarious memesAmul has expanded its high-protein product range with offerings like Protein Lassi and Kool Coffee, aiming to address India’s widespread pr...
- Amul Macho files complaint against Lux Cozi for allegedly copying ad"The Lux Cozi Ad unfairly tries to take advantage of the brand equity, reputation and goodwill generated by the Amul Macho Toing Ad," Amul ...
- Amul moves Delhi HC seeking removal of videos from YouTube, FBThe court asked the person, who uploaded the video, to indicate in his reply how the GCMMF or its members were indulging in cruelty to cows...
- Amul serves nostalgia with '80s creative ads during 'Ramayan' & 'Mahabharata', thanks India for all the loveThe dairy brand recently telecast its older TVCs.
- Bombay High Court pulls Amul icecream ad for maligning rivalHindustan Unilever Ltd, a fast moving consumer goods giant, had moved the HC with a plea for damages worth Rs 10 crore and to stop the tele...
- Amul defends TV commercials; says HUL trying to frighten itHUL had dragged Amul to ASCI last year objecting to the latter's move to distribute pamphlets on the same issue, but the ASCI ruled in Amul...
- Amul 2.0: What the ongoing change means for the Rs 18,143 crore cooperativeAround 85% of Amul’s membership still comprises small and marginal farmers. For the new emerging lot dairying is a hard-nosed business.
- Amul goes social, releases three-minute ad on YouTubeAmul also debuts a new tagline ‘Har Ghar Amul Ghar’ with this film. The ad — a slice of life corporate film made by daCunha Communications .
- Amul calls for a relook at EU-India Free Trade AgreementEU subsidises their milk farmers by giving various incentives on export of their dairy products which actually make their products cheaper ...
- Cabinet gives in-principle nod for corporatisation of DMSThe Cabinet has given in- principle nod for corporatisation of the loss-making Delhi Milk Scheme (DMS) with freedom to make strategic decis...
- Amul working on pack designs, product positioning, promotions to woo youthThe $2b brand working on pack designs, product positioning and event promotions to target 18-22 age group, which forms 51% of Indian consum...
- Amul mulls foray into frozen vegetable marketNational Dairy Development Board-controlled Mother Dairy is the market leader in frozen peas with its Safal brand.
- Amul takes Hindustan Unilever to court in butter-mayonnaise tussleLater Amul too launched its own margarine brand ‘Delicious’ followed by a low-fat butter version ‘Amul Lite" to counter Nutralite.
- Amul spoofs Nutralite, spreads butter ad warIt’s an utterly butterly claim that hasn’t quite melted in the competitor’s mouth. Amul, known as much for its topical advertisements as fo...
- At sixty, Amul turns on the glamour quotientAbout six-decade-old country’s strongest food brand Amul is set to get a facelift. The GCMMF that markets Amul and Sagar brands of dairy pr...
- Amul, Zydus cross swords over butter commercialIt’s an utterly butterly claim that has not gone down well with the market leader. Gujarat Co-operative Milk Marketing Federation (GCMMF).
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