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Psychology says people who keep reading reviews before buying a product aren’t indecisive or stingy: Why some brains need extra certainty before buyingPsychology says the key takeaway is that many people are not necessarily worried about spending money, they are worried about making the wr...- Prime Video eyes greater audience scale through unified AVOD-SVOD service in IndiaPrime Video is merging its free and paid streaming services in India. This integration aims to significantly boost audience numbers by comb...
- Amazon's Ring sued over facial recognition feature, latest privacy concern for doorbell makerA Virginia resident is suing Amazon for privacy violations, alleging its Ring doorbell cameras, specifically the "Familiar Faces" feature, ...
- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
- Anthropic approaches $1T valuation; Google ads face heatAnthropic neared a trillion-dollar valuation following fresh funding. This and more in today's ETtech Top 5.
- Hollywood, Bollywood and AI: Who controls storytelling now?The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- OnePlus Nord CE 6 review: A balanced android phone done rightThe OnePlus Nord CE 6 arrives as a balanced mid-range smartphone. It features a vibrant 1.5K AMOLED display with a 144Hz refresh rate. User...
- AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
- Lionsgate Play doubles down on India with AI, originals, Rs 1,000 crore IP goalLionsgate Play is set to invest heavily in creating intellectual property worth Rs 1,000 crore. The company is shifting towards becoming a ...
- Streaming firms eye one-stop shops to build scale and profitabilityAmazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...
- Prime Video, Amazon MX Player merge to create India’s largest originals streaming platformAmazon Prime Video is integrating Amazon MX Player to create India's largest streaming destination, combining free and paid content. This m...
- US stock market today: Why Dow Jones is down while S&P 500 and Nasdaq rise today — Dow crashes over 160 points as oil surges above $100 and Iran tensions rattle blue-chip stocksUS stock market today shows a sharp split. The Dow Jones Industrial Average falls over 160 points. Oil prices surge above $100. Iran tensio...
- Amazon secures exclusive rights to Oprah Winfrey's podcastAmazon's Wondery has inked a multi-year deal with Oprah Winfrey's Harpo Entertainment. This agreement grants Wondery exclusive rights to "T...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- China’s Netflix expects AI to create bulk of shows in five yearsIQiyi Inc. is set to transform its operations, anticipating AI will generate most films and shows within five years. The company is launchi...
- Meta poised to surpass Google in digital ad revenue for first time, report saysThe Instagram-owner's global net ad revenues are expected to reach $243.46 billion in 2026, ahead of Google's projected $239.54 billion, th...
- Amazon bets on AI to pull millions of Indian sellers into video advertisingAmazon Ads is bringing its AI video creation tool to India. This technology helps businesses make video ads quickly and affordably. It aims...
- Amazon Ads rolls out AI-powered video generator for Indian advertisersAmazon Ads has expanded its AI-powered Video Generator tool to India and seven other countries — Canada, France, Germany, Italy, Mexico, Sp...
- Amazon to start ads on Prime Video from 2024The US tech giant said the advertisements will be introduced in the United States, the UK, Germany and Canada in early 2024, followed by Fr...
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