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AI-generated ads should be exempt from EU transparency rules, retail association saysThe European Union AI Act, which enters into force on August 2, requires companies to clearly label where artificial intelligence has bee...- Psychology says people who keep reading reviews before buying a product aren’t indecisive or stingy: Why some brains need extra certainty before buyingPsychology says the key takeaway is that many people are not necessarily worried about spending money, they are worried about making the wr...
- Prime Video eyes greater audience scale through unified AVOD-SVOD service in IndiaPrime Video is merging its free and paid streaming services in India. This integration aims to significantly boost audience numbers by comb...
- Amazon may face penalties from potential FTC ad suit, Bloomberg News reportsThe FTC has a possible complaint against Amazon as part of an ongoing probe, Bloomberg reported, citing people familiar with the matter. ...
- Visa plugs its payment network into ChatGPT letting AI agents shop, pay for usersIt is not OpenAI's first attempt at e-commerce. The company late last year announced Instant Checkout, which allowed ChatGPT to scour the i...
- Where Zepto stands in q-comm; H-1B relief kicks inHappy Wednesday! Zepto's IPO filing reveals where it really stands against Blinkit and Instamart. This and more in today’s ETtech Morning D...
- Zepto overtakes Instamart in order count, trails Blinkit in scale and profitabilityFor the January-March quarter of FY26, Blinkit reported a net order value of Rs 14,386 crore, compared with Zepto’s calculated net order va...
- India’s audio streaming apps pivot to 'hybrid' model to drive paid subscriptionsThe landscape of audio streaming in India is undergoing a transformation with a dynamic hybrid model gaining traction. Services are blendin...
- Amazon's Ring sued over facial recognition feature, latest privacy concern for doorbell makerA Virginia resident is suing Amazon for privacy violations, alleging its Ring doorbell cameras, specifically the "Familiar Faces" feature, ...
- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
- Alphabet stock price jumps as Google parent plans $80 billion fundraising for AI expansionAlphabet stock price remained in focus after Google parent Alphabet announced plans to raise up to $80 billion to expand artificial intelli...
- HC ruling on Google keyword ads likely to reshape e-advertisingA Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertis...
- Anthropic approaches $1T valuation; Google ads face heatAnthropic neared a trillion-dollar valuation following fresh funding. This and more in today's ETtech Top 5.
- Hollywood, Bollywood and AI: Who controls storytelling now?The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...
- AI rally: SK Hynix, Micron Technology join trillion-dollar club; Taiwan bourse overtakes India in market valueThe AI boom is fueling a surge in chipmakers like SK Hynix, Samsung, and Micron, pushing them into the $1 trillion market-cap club. This gl...
- AI edge will depend on building hard-to-copy systems, says McKinseyCompanies can no longer gain a competitive edge with standard AI models, as nearly 90% of organisations now use large language models said ...
- Spotify aiming for a 'ChatGPT moment' in music and India is central to the planSpotify is embracing artificial intelligence to become a personalised audio platform. The company is developing AI playlists, conversationa...
- Walmart’s international sales growth in Q4 driven by Flipkart, China unitsFlipkart powered Walmart's international growth in the first quarter of FY27. The ecommerce company boosted advertising revenue and profita...
- Target doubles growth forecast, but cites caution as consumers remain stretchedThe $59-billion retailer has muddled through three straight years of declining revenue as cost-conscious shoppers moved to cheaper options....
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
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